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环宇营销分析拟定人：罗青林公司：sinotrust日期：2002-12-20目录1概述..........................................................................................................................11.1概述.......................................................................................................11.2主要影响..............................................................................................51.3公司理念..............................................................................................51.4组织结构..............................................................................................52外部因素..................................................................................................................62.1目标市场的经济分析..........................................................................62.2目标市场的政治分析..........................................................................72.3目标市场的社会分析..........................................................................73产品组合..................................................................................................................73.1ABC公司产品组合.............................................................................73.2产品类别..............................................................................................83.3每个产品类别的一般策略..................................................................93.4当前产品组合的生命周期................................................................103.5每个产品线的外部因素....................................................................113.6目前每个产品的供货商情况............................................................124市场分析................................................................................................................134.1总市场................................................................................................134.2市场占有率........................................................................................144.3市场潜力............................................................................................155用户分析................................................................................................................155.1当前商业用户....................................................................................155.2当前个人客户统计............................................................................165.3客户心理............................................................................................175.4客户对当前产品组合的评价............................................................196竞争分析................................................................................................................206.1当前产品组合的竞争地位................................................................206.2竞争产品比较....................................................................................216.3竞争的营销策略................................................................................217价格........................................................................................................................227.1当前产品组合价格分析....................................................................227.2战略性产品与同类竞...