有效沟通-presentationskill.pptVIP免费

Author:JohnClarkebcPresentationDeliverySkillsApril1998Copyright©1998Bain&Company,Inc.Reviewer:SusanCaravielloStevenTallman2preezdeliverybcPresentationDeliverySkillsAgenda•Presenteraudiencedialogue:Overview•Wordchoice•Vocaldelivery•Physicaldelivery•Personalstyle•Keytakeaways3preezdeliverybcPresentationDeliverySkillsAgenda•Presenteraudiencedialogue:Overview•Wordchoice•Vocaldelivery•Physicaldelivery•Personalstyle•Keytakeaways4preezdeliverybcPresentationDeliverySkillsOverviewAneffectivepresentationisanorganized,audience-centeredcommunicationofkeyinsightsderivedfromhighly-focusedanalysis.Itengagestheaudienceinadialoguecreatedbyalogicalstructure,andsupportedbywordchoice,thevoiceandbody,andpersonalstyle.PresenteraudiencedialoguePresentationstructureWordchoiceVoiceBodyPersonalstyle•Answer-First/PyramidPrinciple•Wordchoice•Directivelanguage•Activespeech•Badhabits•Vocaldelivery•Vocal“tics”•Physicaldelivery•Presentingslides•Self-communication•Credibility•Overcomingfear•Handlingquestions•Closing5preezdeliverybcPresentationDeliverySkillsDialogueThroughPyramidStructureThepyramidstructurecreatesanengagingrhythmofideaaudiencequestionanswer(idea)questionanswer(idea).Situation:Mayflowerhas$800MMincash,nodebt,andstrongearnings(“Yes.Sowhat?”)Complication:TheseattributesoftenattractunwantedsuitorsQuestion:IsMayflowervulnerabletoahostiletakeover?Answer:ItisunlikelythatMayflowerwillbecomeatargetattoday’smarketprice(“Why?”)MayflowerdoesnotfitacquisitionprofilePost-acquisitionfinancialslookunappealingKeyvotingshareholdersremainloyalMFislargestnon-oilMFhashighestP/EPost-acquisitioncashflowsnegativeNegativeearningsthrough1999Amesfamily(28%)Omnibank(15%)(“Inwhatway?”)(“Whatdotheylooklike?”)(“Who?”)(“Why?”)(“Why?”)RequiressteadycapexSynergieswillbeminimalCombinedcoststructureishighMarketwillremainflat6preezdeliverybcPresentationDeliverySkillsPreparationEnsurethatdeliverypreparationreflectsthesamerobustattentiontoobjectives,storyline,anddetailyouhavegiventoorganizingyourslides.•Masterthepresentationcontextandflow–knowyouraudience–crystallizeyourobjective–internalizetheroadmap•Consideroff-slideelements–craftyouropeningstatement-“know”itwithoutmemorizingit–preparesupportingexamplesandback-up–developtheclosing,includingnextsteps•Beabsolutelyclearonthe“why”andthe“how”ofeachslide–keyinsight(s):“Sowhat?”–slideorientation:howinformationisorganizedondataslides–datasupportingyourinsights•Adopta“transitioningfrominsight-to-insight”mindset-asopposedto,“slide-to-slide”habit7preezdeliverybcPresentationDeliverySkillsAgenda•Presenteraudiencedialogue:Overview•Wordchoice•Vocaldelivery•Physicaldelivery•Personalstyle•Keytakeaways8preezdeliverybcPresentationDeliverySkillsWordChoiceSupportedbyAnswer-Firstgraphics,usewordstoindicatethatyouarepursuingastrategyofaccumulatingsupportforaparticularandinformedinterpretationofthedata.Choosewordsthatwillmeetaudienceexpectations–somerevelationofyour“self”andpoint-of-view–valueaddedbyyouthatwouldnotbegainedfromreadingaslidedeckorreport–anappearanceofspontaneity,butwithinanoveralldesign/structure–informationpackagedinsmall,discreteunits–clearlanguage,well-craftedphrases,andaneconomyofexpression•“Bracket”yourinsights–communicateadefinitebeginningandanendforeachinsight–usebracketingtocrea...