Author:KimSoskinContributors:SusanCaravielloPeteSamsonJohnClarkebcCommunicationBasicsMarch1998Copyright©1998Bain&Company,Inc.2communicationbasicsbcCopyright©1998Bain&Company,Inc.CommunicationBasics•Objectivesofcommunication•Planningyourmessage•Developingyourmessage•Deliveringyourmessage:speaking•Deliveringyourmessage:writing•Keytakeaways•AdditionalresourcesAgenda3communicationbasicsbcCopyright©1998Bain&Company,Inc.CommunicationBasics•Objectivesofcommunication•Planningyourmessage•Developingyourmessage•Deliveringyourmessage:speaking•Deliveringyourmessage:writing•Keytakeaways•AdditionalresourcesAgenda4communicationbasicsbcCopyright©1998Bain&Company,Inc.CommunicationBasics•Confirmworkisonrightpath•Resolveopenissues•Actonarecommendation•CloseadealIngeneral,theobjectiveofcommunicationistoenableyourtargetaudiencetounderstandwhatyouintend.Specifically,mostbusinesscommunicationseekstoexcitethetargetaudiencetoaction.Source:BainPresentationSkillsWorkshopEffectiveBusinessMessages(1of2)5communicationbasicsbcCopyright©1998Bain&Company,Inc.CommunicationBasics•Precision,succinctness,andcomprehensiveness•Honesty,accuracy,andlogical•Timelinessandrelevance•ConvictionBusinessmessagesshareseveralcriteriaforsuccess.Source:BainPresentationSkillsWorkshopEffectiveBusinessMessages(2of2)6communicationbasicsbcCopyright©1998Bain&Company,Inc.CommunicationBasics•Senderdeterminesintendedobjectiveandmessage•Sendertransmitsmessagethroughspeakingorwriting•Listenerreceivesmessage–takesininformation–interpretsit–createsmeaning•Iftheinterpretationmatchesintention,communicationissuccessfulCommunicationissuccessfulwhenthemessageisreceivedasitwasintended.Source:Tannen,Deborah,“ThePowerofTalk:WhoGetsHeardandWhy”,HarvardBusinessReview,September-October,1995HowCommunicationHappens7communicationbasicsbcCopyright©1998Bain&Company,Inc.CommunicationBasics•Objectivesofcommunication•Planningyourmessage•Developingyourmessage•Deliveringyourmessage:speaking•Deliveringyourmessage:writing•Keytakeaways•AdditionalresourcesAgenda8communicationbasicsbcCopyright©1998Bain&Company,Inc.CommunicationBasics•Clarityreinforcesthelogicofyourargument–istheinformationaccurateandpertinent?–istheargumentlogical?–doesitexcitetoaction?•Connectionbuildsyourrelationshipwithyouraudience–isyourmessagerelevanttoyouraudience?–doesyourinteractionstrengthenyourrelationshipwithyouraudience?Asyoudevelopyourbusinessmessage,focusonclarityandconnectiontoenableyouraudiencetobetterunderstand,accept,andactonwhatyoucommunicate.Source:BainPresentationSkillsWorkshopClarityandConnection9communicationbasicsbcCopyright©1998Bain&Company,Inc.CommunicationBasicsSource:BainPresentationSkillsWorkshopCreatingaMessageTherearethreestepstocreatingamessage.Clarityandconnectionplayapartineachstep.ClarityConnection1.Plan•Determineyourobjective•Targetdesiredoutcome•Isolatekeymessage•Identifyissuestoaddress•Audiencecommunicationneeds•Impactofmessageonaudience•Yourowncommitmenttomessage2.Develop•Structuremessage•Tellthestory•Getfeedback•Revise•Tailortoaudience3.Deliver•Monitoraudienceresponse•CheckinStep•Useappropriatemediaandexpression10communicationbasicsbcCopyright©1998Bain&Company,Inc.CommunicationBasicsClarityinPlanning:DetermineYourObjectiveObjectivescaptureyourintentionforthecommunication.Theyrangefromd...
