BexcelManagementConsultantsSMCLETTEROFPROPOSALFORCONSULTINGSERVICESCOMPANYINTRODUCTIONBexcelManagementConsultants(“Bexcel”)wasfoundedin1998.Itsmainpartnersarefromworld-famousmanagementconsultingcompany(McKinsey,RolandBerger,CPGroup),andhaverichoverseasworkingexperiences.Bexcelownsrichexperiencesinmanagementandinvestmentconsulting.BexcelholdsgreataspirationtoupgradethemanagementlevelofChinaenterprisesandassistmultinationalcompanies’investmentinChina.BexcelhassetupdivisionsandofficesinHongKong,USAandGermanytoboastextensiverelationswithinvestorshomeandabroad.BexcelhasbuiltupbroadrelationswithChinabusinessgroupsandentrepreneursbythecooperationinlong-termmanagementconsultingprojects.Bexcelprovidesystematicconsultingservices,includingstrategy,organization,marketing,HRdevelopment,businesssystemandprocessdesigning,andITapplicationswithdeepunderstandingofChina’sIT,TelecommunicationsandInternetindustries.Bexcelhasconductedmanyhigh-rankprojects,includingthemanagementconsultingprojectforthe3rdlargeSOEinPRC,theprivateplacementadvisoryforanInternetcompany(ISP/ICP/E-Commerce)andoneoftheleadingITservicecompaniesinPRCandaprimerEuropeanmedicalequipmentcompany’sChinamarketentryinChina.SCOPEOFWORKThemajorobjectiveofthisprojectistoprovideessentialinformationofthestrategyandoperationsforlocatingadot-combasedpublicationjointventureforSPANISH_MEDIA_Co(SMC)asthebasisforstrategicinvestmentdecisionsinthePRC.Alongwiththeconsultingproject,BexcelManagementConsultants(“Bexcel”)willprovidethreemonthsrelatedconsultingservicestoSPANISH_MEDIA_Co.Thescopeofthisprojectisdividedtothreephases.Evaluationwillbeconductedattheendofeachphaseandagreementofthefollowingphasewillbenegotiatedindetailaccordingtotheevaluatingresults.PHASESOFWORKPhase1.DefiningtheEntryStrategy1.1Analyzingthemarket1.1.1Investigatingthegovernmentstructure/policy/regulationsinrespectofpublishingindustryandInternetindustry,understandtheirinfluencesonSPANISH_MEDIA_Co’activitiesinthePRC.1.1.2EstimatingthemarketsizesandassessingthemarketpotentialofthepublishingindustryandInternetindustryforSPANISH_MEDIA_Co’businessinPRC.1.1.3Identifyingthemajorrelativeinformationanddeviceproviders.1.1.4Researchingtheactivitiesofthemaincompetitors.1.1.5Identifyingthemajorpotentialplayersinthemainvaluechainoftherelative2May,2025Page1BexcelManagementConsultantsSMCindustry.1.1.6Identifyingandunderstandingthedemandofcustomers,estimatingthepotentialdemand.1.2Conductingthebasicstrategy1.2.1Conductinganalysisandofferingadviceonthetypeofthepotentialpartners,includingtheindustrialdivision,enterprisecapitaltype,etc.1.2.2Offeringalistofpotentialpartners,includingthecooperatorsforformingthejointventureandforotherstrategicpurpose.1.2.3GivinganalysisoncooperatingwiththeproperindustrialplayersandofferprofessionaladviceforSPANISH_MEDIA_Co’choice.1.2.4Establishingbasicprocessandstrategicmilestonesonthestartupjointventure.Phase2.EstablishingtheStartupJointVenture2.1Offeringjointventurespecificinformationandguidance2.1.1AdvisingonandrenderingpracticalassistanceindraftingandnegotiatingJointVentureContract.2.1.2Assistinginthedevelopmentofregisteringactivities.2.1.3Participatingintheduediligenceprocess.2.2Arrangingotherprofessionalservices2.2.1Arrangingforpreparation/vettingoflegaldocumentsthroughindependentLawFirms.2.2.2Arrangingforspecialconsultingservicessuchastaxandduty...
