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2025-04-30
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In-depthInterviewOutlineofManagersfromPharmaceuticalCorp.(Wholesaler)Warm-upIntroductionofSinotrustManagementConsultingLtd.Interviewpurpose:Tolearncurrentsituationsofanalgesic,anti-inflammatoryandantipyreticdrugsinchannelsRelevantinformationofproducts.Thisdiscussionwouldlastforabout2hourswithhighconfidentiality.Expert’scategory:TimeLocationNameCompanyPositionTelIntervieweeInterviewContentsQ1Howaboutyouroperatingsituations?Whichproductshavehighsalesvolumes?Why?Q2Whataresalesvolumeproportionsofanalgesic,anti-inflammatoryandantipyreticdrugs?Q3Howaboutcurrentsituationsofanalgesicdrugs,suchasmainproducts,manufacturers,salesvolumeandprice,etc,asthefollowingcategories?Category1:OTC/RXdrugs;Category2:Importordomesticdrugs;Category3:plaster,oral,pasteandair-spray.Q4EvaluationofcurrentanalgesicdrugsHowtoclassifydrugsintohigh-end,medium-endandlow-endcategoriesaccordingtoprice?Doeseffectivenesshavecorrelationwithprice?Sideeffects;Convenience.Q5Howaboutcurrentsituationsofanti-inflammatorydrugs,suchasmainproducts,manufacturers,salesvolumeandprice,etc,asthefollowingcategories?Category1:OTC/RXdrugs;Category2:Importordomesticdrugs;Category3:plaster,oral,pasteandair-spray.Page1of3Q6Evaluationofcurrentanti-inflammatorydrugsHowtoclassifyintohigh-end,medium-endandlow-endcategoriesaccordingtoprice?Doeseffectivenesshavecorrelationwithprice?Sideeffects;Convenience.Q7Howaboutcurrentsituationsofantipyreticdrugs,suchasmainproducts,manufacturers,salesvolumeandprice,etc,asthefollowingcategories?Category1:OTC/RXdrugs;Category2:Importordomesticdrugs;Category3:plaster,oral,pasteandair-spray.Q8EvaluationofcurrentantipyreticdrugsHowtoclassifyintohigh-end,medium-endandlow-endcategoriesaccordingtoprice?Doeseffectivenesshavecorrelationwithprice?Sideeffects;Convenience.Q9Doyousellanyantipyreticmedicaldevicesandnutritionalproducts?Howaboutthesalesvolume?Whichcategorycanbye-byefeverbeclassified?Q10Didyouseethiskindofproducts?Howdoyouthinkaboutthisproduct?Q11WhatareadvantagesanddisadvantagesofJapanesedrugs?Q12Howaboutreasonablepriceperpatchforthisproduct?Why?Q13Wouldthisantipyreticproductbecompetitivecomparingtosimilarproducts?Why?Q14Whataboutsimilarproductsforsimilarsymptomsandchemicalstructures?Q15Whatkindofchannelmodesdopharmaceuticalmanufacturerstake,suchasdirectsale,bydistributors,cooperativemarketing?Whichoneisthebest?Why?Q16(Withsamples)Whichproductsshouldbeimportedfirstorjustatthesametime?Why?Page2of3Q17Howtodistributeincommonsense?Whatisthenormaldiscountratefrommanufacturerstodistributors?Whatisthebestsalemethodforsimilarproducts?Q18Pleaseevaluatetheadvantagesanddisadvantagesofthefollowingfourentrymodes.Importandthroughdistributor;Importandownsalesorganization;Mainlyimport,smallmanufacturingplantandownsalesorganization;Largemanufacturingplantandownsalesorganization.Q19Pleasecomparetheadvantagesanddisadvantagesoftwochannelmodes,i.e.,throughdistributorsandbyownsalesorganization.Why?Q20Pleasecomparetheadvantagesanddisadvantagesoflongandshortchannels.Why?Q21Howtoopenupmarketfortheseproducts?Why?Whatshouldbedonenow?Q22Whatinformationdoyouneedfrommanufacturers?Whatkindofcooperationdoyouexpectfrommanufacturers?Q23Doyousellcosmetics?Anyfacialmasks?Q24Anyothersuggestions?ThanksPage3of3

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