03－questionnaire for drug store manager.docVIP免费

In-depthInterviewOutlineofDrugstoreManagersWarm-upIntroductionofSinotrustManagementConsultingLtd.Interviewpurpose:Tolearncurrentsituationsofanalgesic,anti-inflammatoryandantipyreticdrugsindrugstoresRelevantinformationofproducts.Thisdiscussionwouldlastforabout2hourswithhighconfidentiality.TimeLocationNameCompanyPositionTelIntervieweeInterviewContentsQ1Howaboutyouroperatingsituations?Whichproductshavehighsalesvolumeinyourdrugstore?Why?Q2Whataresalesvolumeproportionsofanalgesic,anti-inflammatoryandantipyreticdrugsinyourdrugstore?Q3Howaboutcurrentsituationsofanalgesicdrugs,suchasmainproducts,manufacturers,salesvolumeandprice,etc,asthefollowingcategories?Category1:OTC/RXdrugs;Category2:Importordomesticdrugs;Category3:plaster,oral,pasteandair-spray.Q4EvaluationofcurrentanalgesicdrugsHowtoclassifydrugsintohigh-end,medium-endandlow-endcategoriesaccordingtoprice?Doeseffectivenesshavecorrelationwithprice?Sideeffects;Convenience.Q5Howaboutcurrentsituationsofanti-inflammatorydrugs,suchasmainproducts,manufacturers,salesvolumeandprice,etc,asthefollowingcategories?Category1:OTC/RXdrugs;Category2:Importordomesticdrugs;Category3:plaster,oral,pasteandair-spray.Q6Evaluationofcurrentanti-inflammatorydrugsHowtoclassifyintohigh-end,medium-endandlow-endcategoriesaccordingtoprice?Doeseffectivenesshavecorrelationwithprice?Page1of3Sideeffects;Convenience.Q7Howaboutcurrentsituationsofantipyreticdrugs,suchasmainproducts,manufacturers,salesvolumeandprice,etc,asthefollowingcategories?Category1:OTC/RXdrugs;Category2:Importordomesticdrugs;Category3:plaster,oral,pasteandair-spray.Q8EvaluationofcurrentantipyreticdrugsHowtoclassifyintohigh-end,medium-endandlow-endcategoriesaccordingtoprice?Doeseffectivenesshavecorrelationwithprice?Sideeffects;Convenience.Q9Arethereanyantipyreticmedicaldevicesandnutritionalproductsinyourdrugstore?Howaboutthesalesvolume?Whichcategorycanbye-byefeverbeclassified?Q10Didyouseethiskindofproducts?Howdoyouthinkaboutthisproduct?Q11WhatareadvantagesanddisadvantagesofJapanesedrugs?Q12Howaboutreasonablepriceperpatchforthisproduct?Why?Q13Wouldthisantipyreticproductbecompetitivecomparingtosimilarproducts?Why?Q14Whataboutsimilarproductsforsimilarsymptomsandchemicalstructures?Q15Doesyourdrugstorepurchasedrugsfrommanufacturersorwholesalers?Why?Q16Whatkindofchannelmodesdopharmaceuticalmanufacturerstake,suchasdirectsale,bydistributors,cooperativemarketing?Whichoneisthebest?Why?Q17(Withsamples)Whichproductsaremoresuitableforimportfirst?Why?Page2of3Q18Howtodistributeincommonsense?Whatisthenormaldiscountratefrommanufacturerstodistributors?Whatisthebestsalemethodforsimilarproducts?Q19Pleaseevaluatetheadvantagesanddisadvantagesofthefollowingfourentrymodes.Importandthroughdistributor;Importandownsalesorganization;Mainlyimport,smallmanufacturingplantandownsalesorganization;Largemanufacturingplantandownsalesorganization.Q20Pleasecomparetheadvantagesanddisadvantagesoftwochannelmodes,i.e.,throughdistributorsandbyownsalesorganization.Why?Q21Pleasecomparetheadvantagesanddisadvantagesoflongandshortchannels.Why?Q22Howtoopenupmarketfortheseproducts?Why?Whatshouldbedonenow?Q23Whatinformationdoyouneedfrommanufacturers?Whatkindofcooperationdoyouexpectfrommanufacturers?Q24Doyousellcosmetics?Anyfacialmasks?Q25Anyothersuggestions?ThanksPage3of3