03－questionnaire for cosmetic store manager.docVIP免费

In-depthInterviewOutlineofDirectorsofCosmeticstoresWarm-upIntroductionofSinotrustManagementConsultingLtd.Interviewpurpose:Tolearncurrentsituationsofcosmetics,skin-careproductsandfacemasksinyourstoreRelevantinformationofproducts.Thisdiscussionwouldlastforabout2hourswithhighconfidentiality.Expert'scategory:TimeLocationNameCompanyPositionTelIntervieweeInterviewcontentsQ1Howaboutyouroperatingsituations?Whichcosmeticshavehighsalesvolumesinyoustores?Why?Q2Whataresalesvolumeproportionsofskin-careproductsandfacialmasks?Q3Howaboutcurrentsituationsofskin-careproducts,suchasmainbrands,salesvolumeandprice,etc.,forimport,JVandlocalmanufacturers?Q4PleaseevaluatecurrentfacemasksHowtoclassifyfacemasksintohigh-end,medium-endandlow-endcategoriesaccordingtoprice?Doeseffectivenesshavecorrelationwithprice?ConvenienceanddevelopmenttrendQ5Howaboutcurrentsituationsoffacemaskproducts,suchasmainbrands,salesvolumeandpriceasthefollowingcategories?Category1:Import/JV/local;Category2:Differenttypesoffacemasks.Q6(Withthesamples)Didyouknowthisseriesofproducts?Howdoyouthinkaboutthem?Q7WhatareadvantagesanddisadvantagesofJapanesefacemasks?Why?Page1of3Q8Howaboutreasonablepricepersheetforthiskindofproducts?Why?Q9Wouldthiskindofproductsbecompetitivecomparingtootherfacemasks?Why?Q10Whataboutsimilarproductsforsimilarformsandsimilarfunctionswithseries?Q11Doesyourstorepurchasecosmeticsfrommanufacturersorwholesalers?Why?Q12Whatkindofchannelformsdopharmaceuticalmanufacturerstake,suchasdirectsale,bydistributors,cooperativemarketing?Whichoneisthebest?Why?Q13(Withsamples)Whichproductsshouldbeimportedfirstorjustatthesametime?Why?Q14Howtodistributeincommonsense?Whatisthenormaldiscountratefrommanufacturerstodistributors?Whatisthebestsalemethodforsimilarproducts?Q15Pleaseevaluatetheadvantagesanddisadvantagesofthefollowingfourentrymodes.Importandthroughdistributor;Importandownsalesorganization;Mainlyimport,smallmanufacturingplantandownsalesorganization;Largemanufacturingplantandownsalesorganization.Q16Pleasecomparetheadvantagesanddisadvantagesoftwochannelmodes,i.e.,throughdistributorsandbyownsalesorganization.Why?Q17Pleasecomparetheadvantagesanddisadvantagesoflongandshortchannels.Why?Q18Howtoopenupmarketfortheseproducts?Why?Whatshouldbedonenow?Q19Whatinformationdoyouneedfrommanufacturers?Whatkindofcooperationdoyouexpectfrommanufacturers?Q20Anyothersuggestions?Page2of3ThanksPage3of3