In-depthCustomerInterviewOutlineonFaceMasksPartIWarm-upBriefintroductionofthisinterviewforrelaxation;Askintervieweesomequestionssuchasoccupation,hobbies,etc.PartIIProductPositions1．Doyouusecosmetics?Doyouuseskin-careproducts?2．Doyouusefacemasks?Whendidyoubeginusingfacemasks?Why?3．Whichkindoffacemasksdoyouuse,water-offmask,tear-offmask,gelmask,clothmask,etc.?Howdoyoufeelthem?Howabouttherank?4．Whatfactorshaveinfluenceonyouinselectingfacemasks,suchasprice,brand,effect,package,ad.,publicpraise,service,guarantee,authentication,etc.?5．Whichfactoristhemostimportant?Howabouttherank?Why?6．Doyouuseclothfacemasks?7．Whatbrandsofclothfacemasksdoyouusenow?Whydoyouselectthatkindoffacemasks?Whataretheadvantagesofclothfacemasks?8．Howaboutweaknessofthiskindoffacemasksfromprice,effect,convenience,andetc.?9．Wouldyoubuythiskindoffacemasksifyouhavenotusedthembefore?10．Whywouldyounotbuythem?11．Howdoyouthinkaboutexcellentfacemasks,fromaspectsofprice,brand,effect,package,ad.,publicpraise,service,guarantee,authentication,andetc.?12．Howaboutskin-careproductsofJapanesebrand?HowaboutfacemasksofJapanesebrand?13．Howdoyouthinkaboutimport,JVanddomesticfacemasks?14．Howdoyouthinkaboutsingleproductandseriesofproductsunderonebrand?15．Doyoualwayschangebrands?Whydoyouchange?(Withfactorsincludingprice,brand,effect,package,ad.,publicpraise,service,guarantee,authentication,andetc.)16．Didyouseethiskindofproducts?Howdoyoufeelaboutit?Why?Page1of317．Whatareitseminentadvantages?18．Whatareitsobviousdisadvantages?Why?19．Areyouwillingtouseit?Why?20．Howaboutproductposition,high-end,mediumendorlow-end?Why?21．Whataboutthepricingfor1patchand1package?Howaboutyouronepurchasingexpense?Why?22．Howdoyouthinkaboutthepackaging?PartIIIPricing1、Howaboutyouronepurchasingexpenseonfacemasks?2、Howmuchwouldyouacceptforone-sheetclothmask?3、Whatareyourevaluatingcriteriaforhigh-end,medium-end,low-endfacemasks,suchasprice,quality,brand,etc.?4、Whatcategorywouldyouclassifytheseproductsinto?Why?5、Whenwouldyouconsiderusinghigh-priceproducts?6、Ifthepricediscountislarge,wouldyoudoubtthequality?PartIVPlace1、Wheredoyoupurchasefacemasks,suchassupermarkets,drugstores,brandstores,specialsalescounterindepartmentstores,etc.?Whatarethedifferencesofthoseplaces?2、Arethereanycorrelationofhigh-end,medium-endandlowendwithdifferentplaces?3、Whydoyoupurchasefacemasksinthoseplaces?4、Whichfactorswouldyouconsiderforpurchasingfacemasks,suchasad.,outstandingdisplayarea,recommendationsfromsalesclerk,promotions,friends’introduction,etc.?PartVPromotions1、Whatarecommonlyusedpromotionalwaysforfacemasks?Page2of32、HowaboutTVad.forskin-careproducts?Why?3、Whatisthemostimpressivepromotiononskin-careproductsforyou?Why?4、Whataredisadvantagesofcurrentad.?5、Howaboutsalespromotion,suchaspricediscountandgiveaway,onpurchasingforfacemasks?Howaboutrecommendationfromsalesclerk?6、Whatkindofsalespromotionwouldyouexpect?7、HowdoyouthinkaboutgreatTVad.forfacemasks?Whatfactorswouldbeincludedinthead.?Why?8、Whatkindoftopicsinad.wouldhaveinfluenceonyou,suchasnutritious,healthy,etc.?9、Whatfactorswouldyoubeimpressedbyforanewfacemaskproduct,forexample,neweffect,price,newimage,convenience,environmentalprotection,naturaleffects?10、Howabouttherankforthosefactors?Page3of3
