In-depthCustomerInterviewOutlineonDrugsWarm-upBriefintroductionofthisinterviewforrelaxation;Askintervieweesomequestionssuchasoccupation,hobbies,etc.PartIConsumer’sattitudeondrugs1．DoyouknowRXmedicineandOTCmedicine?WhatarethedifferencesbetweenOTCandRx?Whichoneisyourfirstchoice?Why?2．Doyouhavethemedicalreimbursement?Doesithaveinfluenceonyouwhetheradrugbelongstoreimbursementlistornot?Why?3．Doesithaveinfluenceonyouwhetheradrugbelongstodomesticorimporteddrugs?Why?Howdoyouthinkaboutimporteddrugs,JVdrugsanddomesticdrugs?4．Wheredoyoubuydrugs,drugstoresorsupermarkets?Why?5．Howdoyoubuydrugsindrugstores,recommendationfromsalespersonordirectdesignation?6．Whatdrugsdoyouprepareathome?PartIIAnalgesicDrugs1、Didyouuseanalgesicdrugs?Whatkindofanalgesicdrugsdoyoupreparedathome?Whataretheirbrands?2、Whichkindofanalgesicdrugsdidyouuse,plaster,oral,pasteorair-spray?Howabouttherank?3、Didyouuseanalgesicpastes?Whatarethey?Howaboutpracticaleffects?Howdoyouevaluateeffects?4、Whydidyouchoosethoseanalgesicpastes?5、Howdoyouthinkaboutanalgesicplasters?Advantages?Disadvantages?6、Whatareadvantagesanddisadvantagesofanalgesicplasterscomparingtooral,pasteandair-spray?7、Howdoyouthinkaboutsingleandseriesunderonebrand?8、Doyoualwayschangedrugbrands?Whydoyouchange?(Withfactorsincludingprice,brand,effect,package,ad.,publicpraise,service,guarantee,authentication,Page1of4andetc.)9、HowdoyouthinkaboutJapanesebranddrugs?Didyouseethiskindofdrugs?Didyouuseit?10、Whatareitseminentadvantages?11、Whatareitsobviousdisadvantages?Why?12、Areyouwillingtouseit?Why?13、Howaboutproductposition,high-end,mediumendorlow-end?Why?14、Whataboutthepricingfor1patchand1package?Howaboutyouronepurchasingexpense?Why?15、Howdoyouthinkaboutplaster,oral,pasteandair-spray?Advantagesanddisadvantages?16、Howdoyouthinkaboutthepackaging?17、Whichfactorsinfluenceyouinselectingdrugs,suchasad.,doctors’prescription,friends’recommendation?Whichoneisthemostimportant?Whatistherank?18、Howdoyoutreatdrugad.?Howaboutdrugad.?19、Howtopromotedrugs,ad.,effects,recommendationsfromdoctorsindrugstores,posterindrugstores?20、Whichfactorsinfluenceyouinselectingdrugs,doctors’recommendation,friends’introduction,ad.,discountandsalesclerk’recommendation?Whatistherank?PartIIIAnti-inflammatoryDrugs1、WouldyouselectOTCdrugsandRxdrugsonpurchasinganti-inflammatorydrugs?2、Whatbrandsdidyoupurchaseonanti-inflammatorydrugs?Howaboutpracticaleffects?Howdoyouevaluateeffects?3、Whydidyouchoosethosedrugs?4、Howmanytimesdoyouuseanti-inflammatorydrugsperyear?5、Doyouprepareanti-inflammatorydrugs?Page2of46、Whatisthereasonablepriceaccordingtoperdaydosage?7、(Withthesample)Howdoyoufeelaboutplasteranti-inflammatorydrug?8、Howdoyouthinkaboutdifferentagents,suchasplaster,oral,paste,air-spray?Advantagesanddisadvantages?9、Howdoyouthinkaboutthepossiblepriceforit?PartIVAntipyreticproducts1、Whichantipyreticbrandsdoyoucommonlyuse?Howaboutpracticaleffects?Howdoyouevaluateeffects?2、Howmanytimesdoyouuseantipyreticdrugsperyear?Howabouttheprice?3、Howdoyouthinkaboutdifferentagents,suchasplaster,oral,paste,air-spray?Advantagesanddisadvantages?4、Doyouprepareantipyreticdrugsathome?5、Whydoyoupurchasethosedrugs?Whendoyougotohospitals?Whendoyougotodrugstores?6、Wouldyoutreatbyyourselfwhenyouandyourchildrenhaveafeverabout38centigrade?Why?7、Wouldyoutakecoolingmeasuresatthattime?8、Wouldyouconsidercoolingplasteratthattime?Why?9、(Withthesample)Thisisacoolingproductnotdrug.10、Howdoyouthinkaboutthisproduct?11、Whenwouldyouusethisproduct?Wouldyouusethisproductasthemainmeasureorauxiliarymeasure?Why?12、Wouldyouprepareitathome?Why?13、Ifrecommendedbydoctors,wouldyouuseathome?14、Ifthefirst-timeeffectivenessissatisfactory,wouldyouconsultdoctorsorjustusedirectlyincaseoffever?Page3of415、Wouldyouacceptitifdoctorsuseitinward?16、Howdoyouthinkaboutitspriceperpatchandperpackage?WouldyouacceptthepriceofRMB50yuanfor5patches?Page4of4
