2-1StrictlyConfidential1.MarketForecast2.KeyTargetCustomers3.ProductStrategy4.StrategicPartnerships5.ChannelStrategy6.BrandStrategy7.OrganizationTableofContentsTableofContents2-2StrictlyConfidentialAcomprehensivedatabaseof14,000enterprisesacross16industriesinZhejianghasbeencompiledAcomprehensivedatabaseof14,000enterprisesacross16industriesinZhejianghasbeencompiledInsertcopyofspreadsheetwithdescriptionsofselectedpartsCustomerDatabaseCustomerDatabaseSource:Marketsurvey,A.T.Kearneyanalysis14,000EnterprisesOwnershipstructureCompanynameandtrackingnumberNumberofemployeesGeographiclocation,includingcountyandcityCompanytype,accordingtoCKADinternalclassificationmethodProductandservicerangeIndustrycategoryandsub-categoryTotalrevenueandcapitalinvestedContactdetails,incl.address,phoneandpostalcodeManagementCompanytrackingnumber2-3StrictlyConfidentialWehaveadoptedquantitativeandqualitativescreeningtoselect500targetenterprisesforCKADScreeningMethodologyTarget5001,000Enterprises2,500Enterprises14,000EnterprisesScreeningCriteria•StaffNumbers•Revenue•StaffNumbers•Staffincomelevel•Revenue•StaffNo.•Staffincome•Mobilepenetration•ITusage•Reimbursementpolicy•Externalreference•Localreputation•ZMCC’scurrent/futurefocus•Staffmobility•Communicationspending•Potentialdemandforenterprise-solution•Researchfirmselection•IntegrationofZMCCfeedback&recommendations•QualitycontrolbyATK•ATKassessmentandscreeningbasedonenterpriseoverallsize•ZMCCinputfromearlierresearch•QualitycontrolbyATK•ATKscreeningtocorrectforindustryspecificsaccordingtoATKanalysisandresultofmarketsurvey•ZMCCprovidinginputfrombranches•ATKconductqualitycontrolforintegratingthefeedback•“Hard”criteria+“soft”judgmentbyATK•ZMCCprovidingfeedbackandmadethefinaldecisionKeyStepsTotalZhejiangEnterprisesSource:A.T.Kearney2-4StrictlyConfidentialThe500enterprisesaremainlylocatedinHangzhou,NingboandShaoxingHangzhou270Jiaxing30Wenzhou28Shaoxing50Ningbo48Others74CityMainLocationBranchesHangzhou27020Ningbo4815Shaoxing5014Wenzhou2815Jiaxing3014Jinhua1615Taizhou2216Huzhou1614Zhoushan814Quzhou614Lishui613Total500164Source:A.T.KearneyTop500-GeographicBreakdownInlinewithagreedclassificationmethod,the500targetcompaniesdonotincludethe164branches/subsidiariesandthesehavebeenlistedseparately2-5StrictlyConfidentialManufacturing,tradingandfinancearethelargestindustries2781225103070352020500TotalOthersEducation&MediaFinanceTradingTransportationHospitalSocialServiceUtilitiesManufacturingSource:A.T.Kearney•Hotel:10five-starhotelsinZhejiang•Banking,InsuranceInstitutionandSecurity:20bigbanks,6insurancecompaniesand9securityoffice•School&Media:12famousuniversityinZhejiang;6well-knownewspaperofficeandTVstationsand2educationinstitution•Transportation:Large-scaletransportationenterpriseineachcities•Utility:mainpowerproviderineachcity&CommunicationTop500-IndustryBreakdownThenumberofbanksdoesnotincludebranches.However,thesearelistedseparatelyInlinewithagreedclassificationmethod,the500targetcompaniesdonotincludegovernmentandcustoms.Thesearelistedseparately.Remarks2-6StrictlyConfidentialDetailedprofilesofthetop500enterprisesarecurrentlybeingpreparedandwillbecompletedwithdatafromprimaryresearchCompanyPlace所属区县IndustryType级别定义方式Stafftype是否虚拟网集团(是/否)是否分支机构(是/否)上级集团手机用户数LeaderName集团地址Contact客户经理姓名万向集团杭州杭州（萧山）重工业A7861鲁冠球杭州萧山区经济技术开发区82832999浙江日报报业集团杭州杭州媒体A1300陈敏尔体育场路１７８号85310114浙江省电力公司杭州杭州电力A1000陈积民杭州市金祝南路2号85162413钱江集团有限公司台州温岭制造A3600林华中三星桥村2497635浙江纳爱斯化工股份有限公司丽水丽水轻工业A3600庄传启浙江省丽水市上水南路3号2179954正泰集团公司温州乐清高科技A3490南存辉乐清市柳市镇柳市工业区柳青路正泰大厦62789030宁波商业银行宁波宁波银行A1100陆华裕宁波市中山东路294号87050027Source:FAMSresearch;Statestatisticbureau;A.T.KearneyanalysisExtractfrom500TargetEnterpriseListExtractfrom500TargetEnterpriseListPreliminaryPreliminaryStafffromthe114directoryservicehasbeenretainedtoreviewtheTop1000100%oftheZhejiangcompaniesinnationwideTop100taxationlistareincluded95%oftheZhejiangcompaniesinthenationwideTop100fast-growingcompaniesareincludedDatatobeobtainedbysurveycompanyafterTop500listhasbeenfinalized100%of“ZhejiangBigGroups”areinthelist
