A1-1StrictlyConfidentialA1.IndustryAttractivenessAnalysisA2.OperatorSWOTAnalysisA3.CPPvs.MPPChargingRegimeA4.ProductStrategy–VerticalSolutionsA5.ProductStrategy–CustomerInterviewsA6.MarketAnalysis–byIndustryA7.MarketAnalysis–byGeographyA8.MarketSurveyReportAppendixAppendixA1-2StrictlyConfidentialInanalyzingwhichindustriesaremoreimportanttoCKADinthewirelessarea,onthehorizontaldimension,weconsideredtheindustryattractivenessInanalyzingwhichindustriesaremoreimportanttoCKADinthewirelessarea,onthehorizontaldimension,weconsideredtheindustryattractivenessIndustryattractivenessSizeofworkforceMobilepenetrationEmployeevaluetoCMCCFactorFactorPersonalneedsWorkneedsAveragesalaryperemployeeLevelofemployeemobilitySub-factorSub-factorProxyProxyMethodMethodHorizontaldimensionHorizontaldimensionFrequencyofinteractionneededIndustryemployeenumberAveragesalaryperemployeeBasedonnumberfromZhejiangstatistics70%ofconsiderationinmobilepenetrationBasedonassessmentbasedonsales,maintenanceforce,onsiteworkersas%oftotalworkforceBasedonassessmentofindustryinherentinformationneedsBasedonnumberfromZhejiangstatisticsBasedonnumberfromZhejiangstatisticsXXXX++Source:A.T.KearneyanalysisXXA1-3StrictlyConfidentialOntheverticaldimension,weconsideredthefeasibilitytoofferservicestothecustomersasagroupOntheverticaldimension,weconsideredthefeasibilitytoofferservicestothecustomersasagroupFeasibilityNeedformobilecommunicationatworkOpennessofmanagementtoadoptinnovativesolutionsFactorFactorLevelofemployeemobilitySales,maintenance,managementandon-sitepersonnel%ITsophisticationSub-factorSub-factorProxyProxyMethodMethodVerticaldimensionVerticaldimensionIndustryITspendingperemployeeFrequencyofinteractionneededBasedonassessmentofemployeefunctionalstructureofeachindustryBasedonChinaITspendingindustryrankingBasedonassessmentofindustryinherentinformationneedsXCommunicationneedsXSource:A.T.KearneyanalysisA1-4StrictlyConfidentialIndustryattractivenessinthewirelessarea-Accordingtoour2-dimensionassessmentmetrics,financeinsurance,government,utilities,transportation,healthcare,educationmediascoredhighestintermsofindustryattractivenessIndustryattractivenessinthewirelessarea-Accordingtoour2-dimensionassessmentmetrics,financeinsurance,government,utilities,transportation,healthcare,educationmediascoredhighestintermsofindustryattractivenessSource:Zhejiangstatisticsreport,A.T.KearneyanalysisIndustrySizeofworkforceMobilepenetrationEmployeevalueOverallindustryattractivenessPersonalneedsWorkneedsIndustryemployeenumberin000AveragesalaryperemployeeLevelofemployeemobilityFrequencyofinteractionneededAveragesalaryperemployeeAgriculture9915211128802Mining90221102761Manufacturing7263233113573Utilities91543240194Construction1572244128943Geologyresearch19342164282Transportation1106454194294Retail,trade3051245127564Financeinsurance181545214085Realestate47444181303Socialservices3021333143633Healthcare269533216904Education,media571434190594Scienceresearch46512216333Government386524216274A1-5StrictlyConfidentialIntermsofZMCC’sfeasibilityforcorporateservices,transportation,financeinsurance,utilities,retailtrade,educationmediaandgovernmentscoredthehighestIntermsofZMCC’sfeasibilityforcorporateservices,transportation,financeinsurance,utilities,retailtrade,educationmediaandgovernmentscoredthehighestSource:IDCreport,Zhejiangstatisticsreport,A.T.Kearneyana...
