A4-1StrictlyConfidentialA1.IndustryAttractivenessAnalysisA2.OperatorSWOTAnalysisA3.CPPvs.MPPChargingRegimeA4.ProductStrategy–VerticalSolutionsA5.ProductStrategy–CustomerInterviewsA6.MarketAnalysis–byIndustryA7.MarketAnalysis–byGeographyA8.MarketSurveyReportAppendixAppendixA4-2StrictlyConfidentialVerticalsolutionsexamplesVerticalsolutionsexamplesNotExhaustiveVerticalSolutionsGenericApplicationsMonitoringofRemoteMobileDevices•Emergency"life"datamonitoring/patientmanagement-mobilehealthdevicesforpatientssendhealthinformationtohospital/emergencyserver•Telediagnosis-statusreportofvehiclesto"operatingcompany":inspectiondata,freightstatus(temperature,amountofgoodsloaded),driverspecificdata(e.g.hardbreaking,exceedingdefinedspeedinglimits)•Monitoringmobilevesselsinprocessindustry,e.g.Pressureinvessel,temperature,empty/fulletc)•Maintenanceofcarpark/remotevehicles-theft/damageprotectionviamobiledevice("movingalert")•Monitoringofcontainers/equipment:(Video-)Surveillancetoprotectagainsttheft,fireandotherdamagee.g.onconstructionsites,remotewarehouses•Monitoringoffreightstatus("presence"-signalforquantity,otherfortemperature,damage)•MobileequipmentmonitoringA4-3StrictlyConfidentialVerticalsolutionsexamplesVerticalsolutionsexamplesNotExhaustiveVerticalSolutionsGenericApplicationsMonitoringofRemoteFixedDevices•Surveillanceofelevatorsforimmediaterepair•MeteringMachinessurveillance-sendingactualcounterreading•Vendingmachines-informationofstatus(filllevel/damage)•Parkingmachines-sendingofstatusinformation(enoughpaper,needstobeemptied,nochangeavailable)anddamage•Householdappliances(washingmachines,refrigerators)-sendingofstatus(e.g.fill,temperature)anddamage(firstinformationforservicestaff)•Surveillanceofremoteindustrialsites(e.g.waterworks)byvideo,"motiondetector"alert•Monitoringofhouseholdinstallations,e.g.oiltanks(filllevel),heating•Monitoringofremoteindustrialinstallations(statusofmobilevessels,waterlevelsofbarrages)•Monitoringofinfrastructurenetworkelements(gas/waterpipelines,energy/telephonenetworkbase-stations&servers)forfunctionality,leaksetc.•Monitoringofsensorsforfoggy/icyroadorlocalweatherconditionsforpublicadministration,airports,railway,cityadministration,weatherstations•Monitoringofremoteshelters,e.g.foodsupplylevelsforanimals•Securityserviceforremotehouses,sites,machines(againstburglary,damage,theft,fire...)viavideo,"motiondetector"alert,heatalertetc.•Mobilemeterreadingforutilities,gasstation,etc.A4-4StrictlyConfidentialVerticalsolutionsexamplesVerticalsolutionsexamplesNotExhaustiveVerticalSolutionsGenericApplicationsControlofRemoteMobileDevices•Steeringofnetworkelements(e.g.valvesforgas/waterpipelines)ControlofRemoteFixedDevices•Steeringofremotemachinesonindustrialsites("manual"temperatureregulationetc.)•Steeringofsites(open/closedoors,switchonlights,alarmsetc.)•Steeringofhouseholdappliancesandinstallations(coffeemachine,oven,heating,etc.)•Remotedosingofdrugs(medicaltrials)•Automaticstopofcarsforstolencars/carsleavingapredefinedareaforsecurityagencies,insuranceapplicationsetc.LocatingandNavigatingPeople•Localizationofconstructionworkers,cleaningpersonnel;journalists,otherfieldforces•Emergencytracking-Localizationofpersonsinemergencies(triggeredmanuallyorautomatically,e.g.bycriticalhealthdata)•"Mobilehandcuffs"-localizationofpersonsunderhousea...