PhaseIIReport:ProductMixAnalysisforHisamitsuChinaMarketEntryProjectApril6,2004May2,2025Confidential,Copyright@2003bySinotrust2HisamitsuChinaMarketEntryStrategy竞争群体定位图模型创新方法的概括说明：该模型通过对市场竞争对手以及本品的竞争地位和优劣势分析，通过图形表达和分析的方法，在坐标图中明确各产品在市场中的竞争态势，判断出现实存在的市场机会，从而确定本品的市场定位。本模型以价格和产品特性为二个维度，将细分市场中的主要竞争对手分析清楚，并在坐标图中标明位置，通过对图形的分析，判断出细分市场的总体特性，为本品的定位提供直观的依据。以下内容是对原报告的节选。May2,2025Confidential,Copyright@2003bySinotrust3HisamitsuChinaMarketEntryStrategy创新的背景：该模型来源于对市场深入思考，我们发现，不同类型的产品在市场中的竞争群体态势和特点是不同的，且呈现出一定的发展规律性，这种规律性体现出丰富的竞争特点的细节。本项目的客户是日本企业，日方对项目的细节非常重视，讲究细节的准确性、充分性、完整性，应此，针对客户的这一特点，我们在做产品竞争定位时着重突出对细节的分析。创新方法的应用领域：该方法可以应用在新产品进入市场的定位，或者是老产品在市场中的重新定位。由于该方法是一个图形的表达，更有利于直观的表达的理解。May2,2025Confidential,Copyright@2003bySinotrust4HisamitsuChinaMarketEntryStrategySummaryofintervieweeopinionsMarketrecaptureofHisamitsu’sproductsectorBriefintroductionofcompetitiveproductsMay2,2025Confidential,Copyright@2003bySinotrust5HisamitsuChinaMarketEntryStrategyBriefintroductiononmaincompetitiveproductsofHisamitsu’sdrugs(S1-S5,M)Note:SourcefromSinotrustdatabaseCorporationProductPrice(US$/pack)CheezhengTibetanMedicineGroupCo.,Ltd.CheezhengPainRelievingPlaster9.04(9cm*12cm*5s)HenanLingruiPharmaceuticalCo.,Ltd.CollateralChannelsInvigoratingandPainExpellingPlaster10.84(7cm*10cm*20s)Strengthen-boneMuskPainRelievingPlaster1.27(7cm*10cm*10s)GuilinTianhePharmaceuticalCo.,Ltd.MuskStrengthen-bonePlaster0.28(7cm*10cm*4s)May2,2025Confidential,Copyright@2003bySinotrust6HisamitsuChinaMarketEntryStrategyBriefintroductiononothercompetitiveproductsofHisamitsu’sdrugs(S1-S5,M)CorporationProductPrice(US$/pack)WuhanChineseMoxibustionTechnologyDevelopmentCo.,Ltd.ChineseMoxibustion4.34(2patches)GuizhouMiaoyaoTechnologyDevelopmentCo.,Ltd.“Miaoqi”series•PlasterforTrauma•QuickactingRheumatoidArthritisPlaster•Plasterforhyperosteogeny•Plasterforscapulohumeralperiarthritis•Plasterforlumbago•PlasterforcoldsAbout5(9cm*12cm*12s)YunnanBaiyaoGroupCo.,Ltd.YunnanBaiyaoPlaster1.19(6.5cm*10cm*5s)0.66(6.5cm*4cm*5s)Notes:•SourcefromSinotrustdatabase•TheaboveproductshavemuchlesssalesthanmaincompetitiveproductsMay2,2025Confidential,Copyright@2003bySinotrust7HisamitsuChinaMarketEntryStrategyBriefintroductiononothercompetitiveproductsofHisamitsu’sdrugs(S1-S5,M)(continued)ProductCorporationPrice(US$/pack)PainRelievingPlasterforWoundedDampnessHenanLingruiPharmaceuticalCo.,Ltd.1.30(7cm*10cm*10s)0.53(7cm*5cm*8s)HuangshiHygienicMaterialPharmaceuticalCo.,Ltd.1.77(8cm*13cm*8s)GuilinTianhePharmaceuticalCo.,Ltd.0.30(7cm*5cm*8s)Xi’anJohnson&JohnsonPharmaceuticalCo.,Ltd.2.06(8cm*13cm*6s)Notes:•SourcefromSinotrustdatabase•TheaboveproductshavemuchlesssalesthanmaincompetitiveproductsMay2,2025Confidential,Copyright@2003bySinotrust8HisamitsuChinaMarketEntryStrategyBriefintroductiononothercompetitiveproductsofHisamitsu’sdrugs(S1-S5,M)(continued)ProductCorporationPrice(US$/pack)ChilliPlasterHenanLingruiPharmaceuticalCo.,Ltd...
