tourism operator value proposition (english version).docVIP免费

MayorXuKuangdiMayorXuKuangdiofMunicipalGovernmentofShanghai(signature)ShanghaiInternationalAutoTown：GoldenGatetotheVastChineseMarketBrochureforthemeparkoperatorsOctober14,2001Contents¶BrightprospectsforChina’stourismindustryFlourishingtourismmarketThemagnificentSIATproject¶SIAT--thefirstchoiceofthemeparkoperatorsSIAT—ThenewhighlightofShanghaitourismEconomicandefficientbusinessenvironmentGovernmentsupportandfavorablepolicyAttractiveprofits¶InvestmentproceduresandcontactinformationThisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.LocatedinthemostadvancedareaofChina,…Nearthemostdevelopedautobaseofthecountry,…Withhighqualityprofessionalandtechnicaltalent,…Enjoyingsupportfromapragmaticandambitiousgovernment,…ExertinginfluenceontherestofthenationThisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.MapofShangahaiAmodernautotownwillemergeinWestShanghai.ItwillbeagoldengatetothevastChineseautomarket.BrightProspectsfortheChina’sTourismIndustryFlourishingtourismmarketChina’svastland,greatnaturalbeautyandrichculturalheritageendowitwithalargetourismmarketwithremarkablepotential.Infact,inthepasttwodecades,ChinahasdevelopedthelargesttourismindustryinAsiaandtheindustryisexpectedtogrowmuchfasterinthefuture.Accordingtoofficialstatistics,foreignvisitorstoChinawillreach64-71millionin2010.ThesevisitorswillbringUS$38-43billionintotheeconomy.Thenumberoflocaltouristswillbe2-2.5billionayear,creatingavalueofUSD125billion.TheWorldTravelOrganizationestimatesthatChinawillbecomethelargesttouristdestinationintheworldby2020.Asaneconomic,financialandtransportationcenterinChina,ShanghaihasanimportantroleinChina’stourismindustry.Improvedcityinfrastructureandconstantdevelopmentoftheeconomy,cultureandenvironment,willbringmoreandmoretouriststothecity.Itisestimatedthatabout2.5millionforeigntouristsand110millionlocaltouristswillvisitShanghaiin2005.Tomakethemostofthisopportunity,Shanghaiwillneedtoaddressanyshortcomingsinitsofferingstotourists.Atpresent,Shanghaianditssurroundingareasfallparticularlyshortofsuccessfulentertainmentfacilitieslikelargethemeparks.ThiscreatesmassivepotentialforanAutoThemePark,plannedaspartofthedevelopmentofShanghaiInternationalAutoTown(SIAT),Shanghai’sproposedstate-of-the-artautocenter.Thisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.ThemagnificentSIATprojectSIATisacomprehensiveautocenterfocusingonautotradebutincludingR&D,logisticsservices,exhibitionandeducation,tourismandcarmaking.ItislocatedinAnting,atowninWestShanghai,atthejunctureofJiangsu,ZhejiangandShanghai.SIATwillbuildonShanghai’sexistingadvantages,leverageglobaltrendsintheautoindustryandconsumerpreferencestobuildnewcoreskillsandestablishacomprehensiveautoeconomicsystem.AutocultureandtourismwillbeanimportantpartofSIAT.OneofSIAT’smostimportantfeatures,a750,000sqmeterautothemepark,willbeasuperbblendofthebeautifulnaturalsceneryofthelakeandmoderntechnologies.Locatedatthetown’shub,theautothemeparkwillattractmanyautobuyer...