ListofquestionsforPhilips:AllquestionsregardPhilipsConsumerElectronics!IntroductionGoodmorning/afternoon,thisis______________callingfromCapgemini.DoyouhavetimetoparticipateinCapgemini’scomparativeanalysisoftheChineseConsumerElectronicsmarket?ThisresearchisconductedwithmultiplecompaniesinChinawiththepurposetogainknowledgeofthecurrentstateofaffairsintheConsumerElectronicsindustry.WeareconductingthissurveyinordertogainabetterunderstandingoftheChineseConsumerElectronicsmarket.Wewillbemorethanhappytopresentyouthefinaloutcomeoftheinterviewswithmultiplehigh-techcompanieswithinChinaassoonastheyarecompiled.Thisinterviewwilltakeapproximately45minutes.Wewillassurepersonalconfidentiality.Forinternalpurposes,mayInotesomepersonalinformation?Nameofinterviewee:Jobtitle:Department:R&D,Marketing,Operationsetc.NumberofFTE’sinyourdepartment:Yearswiththecompany:General1.WhatinyouropinionarethemainreasonsforPhilips’ssuccessinChina?2.HowimportantisChinaasaplacetodobusinessforPhilips?3.WhatarePhilips’sbiggestchallengesinChina?4.WhoarePhilips’smaincompetitorsnowandinthefutureinChina?5.IsthenewcampaignS&SalreadynoticeableinChina?Haveyoualreadyfeltanimpactfromconsumers/sales?6.Doyounoticeanychanges/improvementsinternallyinthewayyouworkduetothisnewstrategy?A.OPERATIONSOperationswithregardstoCEproducts1.DoesPhilipshavecompetitiveadvantagesinmanufacturingCEproducts?Ifyes,whatarethey?2.IsPhilips’smanufacturingprocessforCEproductssignificantlyfasterthancompetitor’sprocesses?Whyorhow?3.HowisPhilips’sCEproductionormanufacturingorganized?a.Whatpercentageisin-house,andwhatpercentageisoutsourced?(Inotherwords,whatpercentageofproductionisfullyownedbythecompany,andwhatpercentageisoutsourcedtoothercompanies?)4.DoesPhilipsuseOriginalDesignManufacturersforCEproducts?a.WithhowmanyODM’sdoesPhilipspartner?b.HowwouldyoudescribethecooperationprocesswithODM’s:smoothandefficient,orslowandcostly?c.HowdoesPhilipsmanageitsODM’s?d.ForwhichCEproductsdoesPhilipsuseODM’s?5.WhatpercentageofemployeesinCEoperationsareChinese?(%Chinese,%otherAsian,%western;specifyifpossiblewhichotherAsianorwesternnationalities)6.DoesPhilipshaveanefficientlogisticsanddistributionnetworkforitsCEproductsinChina?a.HowdidPhilipsbuildthis,andhowdoesitmaintainit?B.RESEARCHANDDEVELOPMENTR&DCE1.WhatpercentageofPhilips’stotalR&DisundertakeninChina?2.WhatpercentageofChinesesalesisspentonR&DinChina?3.WhatpercentageofPhilipsConsumerElectronicsChineseR&DbudgetisdevotedtoCEproducts?4.IsPhilips’sR&DforCEproductsmarket-ortechnologydriven?oHowdoesbecomeapparent?Forexample,howdoesPhilipstransferinformationbetweenMarketingandR&D?5.WhatpercentageoftheCER&DbudgetisusedforR&Dprojectsthatleaddirectlytoproducts,andwhatpercentageisusedforfundamentalresearch?6.CanyougivesomeexamplesofinnovativePhilipsCEproducts?Whyaretheseinnovative?7.IsmostR&Ddonein-houseoroutsourcedtoODM’s?(OriginalDesignManufacturers)8.DidPhilipsinvestinhiringCER&DexpertsinChina?OrdidthecompanybringEuropeanexpertsovertoChina?9.WhatpercentageofCER&DpeopleareChinese?(%Chinese,%otherAsian,%western;specifyifpossiblewhichotherAsianorwesternnationalities)10.HowdoesqualityofPhilipsCER&DcomparetoqualityofR&Dofitscompetitors?Intermsof“timetomarket”,customerinvolvement,supplierinvolvement,platformdevelopments,etc.C.MARKETINGMarketingCE1.HowlongdoesittakePhilipstodevelopacompletelynewproductandse...
