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ListofquestionsforSamsung:AllquestionsregardSamsungElectronics!IntroductionGoodmorning/afternoon,thisis______________callingfromCapgemini.DoyouhavetimetoparticipateinCapgemini’scomparativeanalysisoftheChineseConsumerElectronicsmarket?ThisresearchisconductedwithmultiplecompaniesinChinawiththepurposetogainknowledgeofthecurrentstateofaffairsintheConsumerElectronicsindustry.WeareconductingthissurveyinordertogainabetterunderstandingoftheChineseConsumerElectronicsmarket.Wewillbemorethanhappytopresentyouthefinaloutcomeoftheinterviewswithmultiplehigh-techcompanieswithinChinaassoonastheyarecompiled.Thisinterviewwilltakeapproximately45minutes.Wewillassurepersonalconfidentiality.Forinternalpurposes,mayInotesomepersonalinformation?Nameofinterviewee:Jobtitle:Department:R&D,Marketing,Operationsetc.NumberofFTE’sinyourdepartment:Yearswiththecompany:General1.WhatinyouropinionarethemainreasonsforSamsung’ssuccessinChina?2.HowimportantisChinaasaplacetodobusinessforSamsung?3.WhatareSamsung’sbiggestchallengesinChina?4.WhoareSamsung’smaincompetitorsnowandinthefutureinChina?A.OPERATIONSOperationswithregardstoCEproducts1.DoesSamsunghavecompetitiveadvantagesinmanufacturingCEproducts?Ifyes,whatarethey?2.IsSamsung’smanufacturingprocessforCEproductssignificantlyfasterthancompetitor’sprocesses?Whyorhow?3.HowisSamsung’sCEproductionormanufacturingorganized?a.Whatpercentageisin-house,andwhatpercentageisoutsourced?(Inotherwords,whatpercentageofproductionisfullyownedbythecompany,andwhatpercentageisoutsourcedtoothercompanies?)4.DoesSamsunguseOriginalDesignManufacturersforCEproducts?a.WithhowmanyODM’sdoesSamsungpartner?b.HowwouldyoudescribethecooperationprocesswithODM’s:smoothandefficient,orslowandcostly?c.HowdoesSamsungmanageitsODM’s?d.ForwhichCEproductsdoesSamsunguseODM’s?5.WhatpercentageofemployeesinCEoperationsareChinese?(%Chinese,%otherAsian,%western;specifyifpossiblewhichotherAsianorwesternnationalities)6.DoesSamsunghaveanefficientlogisticsanddistributionnetworkforitsCEproductsinChina?a.HowdidSamsungbuildthis,andhowdoesitmaintainit?OperationswithregardstoMobilephones7.DoesSamsunghavecompetitiveadvantagesinmanufacturingmobilephones?Ifyes,whatarethey?8.IsSamsung’smanufacturingprocessformobilephonessignificantlyfasterthancompetitor’sprocesses?Whyorhow?9.HowisSamsung’smobilephoneproductionormanufacturingorganized?a.Whatpercentageisin-house,andwhatpercentageisoutsourced?(Inotherwords,whatpercentageofproductionisfullyownedbythecompany,andwhatpercentageisoutsourcedtoothercompanies?)10.DoesSamsunguseOriginalDesignManufacturersformobilephones?a.WithhowmanymobilephoneODM’sdoesSamsungpartner?b.HowwouldyoudescribethecooperationprocesswithODM’s:smoothandefficient,orslowandcostly?c.HowdoesSamsungmanageitsODM’s?d.ForwhichtypesofmobilephonesdoesSamsunguseODM’s?11.WhatpercentageofemployeesinmobilephoneoperationsareChinese?(%Chinese,%otherAsian,%western;specifyifpossiblewhichotherAsianorwesternnationalities)12.DoesSamsunghaveanefficientlogisticsanddistributionnetworkforitsmobilephonesinChina?a.HowdidSamsungbuildthis,andhowdoesitmaintainit?B.RESEARCHANDDEVELOPMENTR&DCE1.WhatpercentageofSamsung’stotalR&DisundertakeninChina?2.WhatpercentageofChinesesalesisspentonR&DinChina?3.WhatpercentageofSamsungElectronicsChineseR&DbudgetisdevotedtoCEproducts?4.IsSamsung’sR&DforCEproductsmarket-ortechnologydriven?...

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