ListofquestionsforNokia:AllquestionsregardNokiaMobilephones!IntroductionGoodmorning/afternoon,thisis______________callingfromCapgemini.DoyouhavetimetoparticipateinCapgemini’scomparativeanalysisoftheChineseConsumerElectronicsmarket?ThisresearchisconductedwithmultiplecompaniesinChinawiththepurposetogainknowledgeofthecurrentstateofaffairsintheConsumerElectronicsindustry.WeareconductingthissurveyinordertogainabetterunderstandingoftheChineseConsumerElectronicsmarket.Wewillbemorethanhappytopresentyouthefinaloutcomeoftheinterviewswithmultiplehigh-techcompanieswithinChinaassoonastheyarecompiled.Thisinterviewwilltakeapproximately45minutes.Wewillassurepersonalconfidentiality.Forinternalpurposes,mayInotesomepersonalinformation?Nameofinterviewee:Jobtitle:Department:R&D,Marketing,Operationsetc.NumberofFTE’sinyourdepartment:Yearswiththecompany:General1.WhatinyouropinionarethemainreasonsforNokia’ssuccessinChina?2.HowimportantisChinaasaplacetodobusinessforNokia?3.WhatareNokia’sbiggestchallengesinChina?4.WhoareNokia’smaincompetitorsnowandinthefutureinChina?A.OPERATIONSOperationswithregardstoMobilephones1.DoesNokiahavecompetitiveadvantagesinmanufacturingmobilephones?Ifyes,whatarethey?2.IsNokia’smanufacturingprocessformobilephonessignificantlyfasterthancompetitor’sprocesses?Whyorhow?3.HowisNokia’smobilephoneproductionormanufacturingorganized?a.Whatpercentageisin-house,andwhatpercentageisoutsourced?(Inotherwords,whatpercentageofproductionisfullyownedbythecompany,andwhatpercentageisoutsourcedtoothercompanies?)4.DoesNokiauseOriginalDesignManufacturersformobilephones?a.WithhowmanymobilephoneODM’sdoesNokiapartner?b.HowwouldyoudescribethecooperationprocesswithODM’s:smoothandefficient,orslowandcostly?c.HowdoesNokiamanageitsODM’s?d.ForwhichtypesofmobilephonesdoesNokiauseODM’s?5.WhatpercentageofemployeesinmobilephoneoperationsareChinese?(%Chinese,%otherAsian,%western;specifyifpossiblewhichotherAsianorwesternnationalities)6.DoesNokiahaveanefficientlogisticsanddistributionnetworkforitsmobilephonesinChina?a.HowdidNokiabuildthis,andhowdoesitmaintainit?B.RESEARCHANDDEVELOPMENTR&Dmobile1.WhatpercentageofNokia’stotalR&DisundertakeninChina?2.WhatpercentageofChinesesalesisspentonR&DinChina?3.WhatpercentageofNokia’sChineseR&Dbudgetisdevotedtomobilephones?4.IsNokia’sR&DforCEproductsmarket-ortechnologydriven?oHowdoesbecomeapparent?Forexample,howdoesNokiatransferinformationbetweenMarketingandR&D?5.WhatpercentageofthemobilephoneR&DbudgetisusedforR&Dprojectsthatleaddirectlytoproducts,andwhatpercentageisusedforfundamentalresearch?6.CanyougivesomeexamplesofinnovativeNokiaMobilephones?Whyaretheseinnovative?7.IsmostR&Ddonein-houseoroutsourcedtoODM’s?(OriginalDesignManufacturers)8.DidNokiainvestinhiringR&DexpertsinChina?OrdidthecompanybringEuropeanexpertsovertoChina?9.WhatpercentageofMobilephonesR&DpeopleareChinese?(%Chinese,%otherAsian,%western;specifyifpossiblewhichotherAsianorwesternnationalities)10.HowdoesqualityofNokiamobilephoneR&DcomparetoqualityofR&Dofitscompetitors?Intermsof“timetomarket”,customerinvolvement,supplierinvolvement,platformdevelopments,etc.C.MARKETINGMarketingMobile1.HowlongdoesittakeNokiatodevelopacompletelynewproductandsellit?(timetomarket:fromapprovedideatoproductbeingsold)a.IsthisthesameinChinaandallovertheworld?b.Howfastisthiscomparedtocompetitors?2.DoesNokiadesignandprodu...
