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三年规划战略简述三年规划战略简述三年规划战略简述三年规划战略简述MAR20011ContentContent三年规划的初步成果2003年的联想展望•使命•远景•三年战略要点•销售额•利润•市场排名•人员增长MajorAchievementsoftheThree-YearPlanningMajorAchievementsoftheThree-YearPlanning5CompanyStrategyBusinessGroupStrategyABCDFE...ValuerealizationsystemHowtodelivervalueStrategicstandpoint&advantagesourceHowtocompeteBusinessscopeWheretocompeteGrowthladderWhentocompeteFinancialtargetHowtoachievefinancialsuccessMissionWhydosethecompanyexistVisionTobeacompanyofwhichkindThevaluebaseofguidingstaff’svaluebehaviorValueMission（草案）Mission（草案）5为投资者创造持久的最大回报向组织和个人提供信息技术、工具和服务，使得人们的生活和工作更加简便、高效和丰富多彩帮助员工实现价值，为员工创造最佳的职业道路，最优良的工作环境及最美好的个人生活Vision（草案）Vision（草案）5力求进入所参与业务领域的市场前三名在10年内成为全球领先的高科技公司到2003年实现600多亿人民币的销售额三年战略要点三年战略要点18客户导向业务方向区域发展Home/Individual-orientedServiceModelHome/Individual-orientedServiceModelOthersTravel/EntertainmentTravel/EntertainmentFinanceInformationInformationEducationEducationOthersPortalISPLegendPC&OtherInternetAccessDevices18Enterprise/Organization-orientedServiceModelEnterprise/Organization-orientedServiceModelFinanceFinanceOthersOthersTelecomTelecomWEBWEBLegendPC/Server&IntranetSolutionInternetAccessIDC/ISPIDC/ISPEnterpriseeBusinessLocalLocalIntegration/Integration/ASPASPOAOAFinanceFinanceERPERPCRMCRMSCMSCMP.S.I.P.S.I.21三年战略要点三年战略要点18客户导向业务方向区域发展ProfitCurrentCoreBusiness–Consumer&commercialPC–CommercialnotebookPCNextGrowthAreasFutureOpportunitiesTime1ststage2ndstage3ndstageBusinessdevelopmentdirectioninthenextthreeyearsBusinessdevelopmentdirectioninthenextthreeyears（*Excludingnetworkingequipment）–MobilISP–Applicationsoftware–IToperationalservices(ASP)–ConsumernotebookPC–Handhelddevices–Fixed-lineaccessdevice–Terminalproducts*–InternetISPservice–ITexpertiseserviceBusinessGroupStructureBusinessGroupStructureConsumerITCorporateITInformationOperationOEM/MotherboardConsumerPCBusinessDigitalHomeBusinessCommercialDesktopPCBusinessNotebookBusinessServer&NetworkingBusinessPeripheralsEquipmentBizIT1FOR1BusinessInformationServiceBusinessPalmPCBusinessWirelesscommunicationITSystemServiceBusinessBroadbandNetworkBusinessQDIHandheldDevicesITServices三年战略要点三年战略要点18客户导向业务方向区域发展区域发展战略区域发展战略三年内主要立足中国市场，并为国际市场的开拓作好准备•三年内做深做透中国市场，同时主要通过部分业务的尝试，为进入国际市场重点做好人才、观念、营销模式等方面的准备•采取对海外业务进行独立规划的方式，建立相应的组织架构、业务流程以及营销模式，探索从OEM向品牌营销的转化，稳步拓展海外业务。ChinaAsiaOtherEURAmericaInternetServiceITServiceSoftware消费电子*HardwareOEMComponents联想目前核心业务联想三年内重点”中国IT全线产品服务供应商“GlobalHW&SWProvider*部分新的消费电子产品，如IA产品及智能化消费电子产品ContentContent三年规划的初步成果2003年的联想展望•使命•远景•三年战略要点•销售额•利润•市场排名•人员增长2000-2003GrowthofSales2000-2003GrowthofSalesFY2000FY2003USD$M20707764ConsumerITCommercialITQDIHandheldITServiceInternetServiceCAGR＝55%FY2000FY20032000-2003GrowthofNoplat2000-2003GrowthofNoplatUSD$M106366ConsumerITCommercialITQDIHandheldITServiceInternetServiceCAGR＝51%各业务市场排名各业务市场排名ConsumerPCNo.1Top5FixedIAPeripheralCommercialPCPCServerMobilePhoneNo.3ITServiceTop5StorageTop5ITContractManufactureTop10ChinaWorldNo.1No.1No.1No.1Top52000-2003GrowthofEmployee2000-2003GrowthofEmployee7623117301603220448FY2000FY2001FY2002FY2003CAGR＝39%