Guangzhou_dealer2_0310.docVIP免费

GuangzhouWuziGroupAutoTradingCompanyINTERVIEWDATE:5May2025INTERVIEWERNAME:JaneXuIntervieweeNameMr.YeSijianPositionGeneralMangerAssistantCompanyandAddressJichangRd.XinshixiaoGang,GuangzhouTelephone/Fax020-86329154ShortSummaryLikeatypicalGuangdongstyledealer,thecompanyhaslowbrandcommitmenttowardsJiefang,itcouldre-orientitsinvestmenttoothertrucks/passengercarsonceitfindthereisnoattractiveshort-terminteresttothefirmBackgroundGuangdongWuziGroupAutoTradingCompanyisthebiggestautodealerinGuangdong.It’sa100%SOEwhoseparentcompanyisGuangdongJidanCompany.SalesrevenueofGuangdongTradingreachedRBM4billionin1999,companyaimstoachievesalesrevenueofRMB70billionthisyearThereisa“AutoSalesServiceStreet”insidethecompanytoprovidecustomerwithallpurchasingservice(Patent,Insurance,Installation,etc.)Itsellallkindofcars.SalesvolumeofJiefangtrucklastyearis410(90%areChangchunJiefang)AllbrandshaveitsownsalesplacesandshowroomsThereare10peopleworkinJiefangtruckdepartment.GuangdongTradingiscurrentlybuildinga5-floorservicecentermainlyforthepassengercarserviceJiefangsetupa“YouXingMarket”inGuangdongTradingwherethecompanycouldgettruckdirectlyfromFAWChangchunwarehouseratherthanFAWGuangdongwarehouseKeyIssuesSaleschannel10%oftheJiefangsalesarefulfilledthroughretailchannel(individualbuyerfortransportationbusiness),remaining90%aresoldthroughthe2ndtierdealesofGuangdongTrading(52ndtierdealersaltogether,locateinDongguan,Shunde,Nanhai,Zhongshan)Priorityofcustomerbuyingcriteriafortruckis1)Quality2)Service3)PriceBestsoldproductin1999is“2TonWang”1AveragenetprofitperunitisaroundRMB1,500(costlikesalaryhasbeendeducted).GrossprofitperunitisaroundRMB2,000toRMB3,000GuangdongTradingofferstheend-usercarinstallationpaymentservice.Astotruckbuyers,notmanycometotheservicesincetheretailpriceoftruckisrelativelylowandthewholeserviceprocessisovercomplexGuangdongTradingoutsources3localre-fittingcompaniesforthetruckcustomizeddemandfromend-usersMr.Yeisbasicallysatisfiedwiththeorderanddeliveryprocess“3in1”ConceptMr.YesaidheisthinkingofestablishingaJiefangServiceStationnextyear.Butthereseemstobenorealinterestinghidingbehind2