TransactionServicesProjectHarbourPre-FinalisationMarketReport1July2001StrictlyPrivate&Confidential7/1/0216:49ProjectHarbourDraftC:\DocumentsandSettings\xinmeisitu\MyDocuments\Ports\Presentation4.pptTableofContentsSectionPagePRCEconomyandFashionWearMarket3-8TariffReductionAndItsImpactOnPriceCompetitorsOverview13-19Ports20-21Notes22-239-12Disclaimer241-PRCEconomyAndFashionWearMarket1TransactionServices7/1/0216:49ProjectHarbourDraftC:\DocumentsandSettings\xinmeisitu\MyDocuments\Ports\Presentation4.pptChinafashionwearmarketappearssteadygrowthtrend.TheCAGRofoverallgarmentretailmarketis3.8%.Inthebeginningof80’s,thepercentageofready-madeclothesonlymadeupto20%ofthegarmentmarketinmajorcities,ieBJ,SHandTJ,inChina.Mostpeoplestillchosetobuyfabricandmakeclothesontheirown.Inthebeginningof90’s,3majorcities’ready-madeclothesconsumptionratereached60%,mostpeoplechosetobuy“off-the-rack”insteadofmakingitontheirown.Frommid90’stopresent,Chinafashionwearmarketisprimarilyready-madeclothesmarket.Thelow-and-midendbrandstakethebiggestmarketshare.Thementalityofpurchasingbrandnamesstarttoform.Themidandmid-highendfashionwearmarketsbegintotakeintoshape.TheoverallChinesefashionwearmarket’sgrowthtrendTheoverallChinesefashionwearmarket’sgrowthtrendTheconsumptionlevelhasincreasedgraduallyThemarketcapacityisgrowingatasteadypaceSource：ChinaCommerceInformationCentreSection1-PRCEconomyAndFashionWearMarket2434billionChinaGarmentAnnualRetailerVolume96-01CAGR3.8%BillonRMBGrowthrate050100150200250300350400450500’89’90’91’92’93’94’95’96’97’98’99’00’010%5%10%15%20%25%30%35%40%45%7/1/0216:49ProjectHarbourDraftC:\DocumentsandSettings\xinmeisitu\MyDocuments\Ports\Presentation4.pptLeadingbrandsrankingandtheirmarketshares(Jan-Jun2000ranking)•Low-and-midendsegmentstakethebiggestfashionwearmarketshareinChina;•Afewofladies’mid-endbrandsaremakingprogressintakingmoremarketshares,e.g.Espritwasrankedamongthetop10in2000;and,•Nosingleoneortwoladies’brandsdominatemarketshare.Thetop10intotaltakesnomorethan13%ofmarketshare,whichsuggestsanybrandmayhaveopportunitiestogrow.Source:ChinaCommerceInformationCentre.Theinformationcontainsallsegmentsofthegarmentmarketexcepthighend,andbrandsarenotallinclusive,Lowandmidendsegmentstakethebiggestfashionwearmarketshares.Nosingleladies’brandsdominatethemarket.Signsshowsomemid-endbrandsaremakingtheirwayinmarketshares.RankMen'sSuitMktshareT-shirtsMktshareLadies'WearMktshare1杉杉16.51%Baleno7.81%華鑫3.36%2雅戈爾11.39%Crocodile6.30%佐爾美1.41%3羅蒙3.78%Montagut3.76%滕氏1.28%4仕奇1.97%Goldlion7.10%佳麗1.20%5廢帥1.92%JeanWest2.21%襲麗0.96%6大維0.86%PlayBoy1.94%Esprit0.93%7滕龍1.79%七匹狼1.80%米蘭諾0.92%8虎豹1.56%康賽1.69%雅琪0.83%9威人1.51%聖瑪田1.57%哈德利0.80%10培羅蒙1.47%紅豆1.21%太得0.75%总计42.76%35.39%12.44%Section1-PRCEconomyAndFashionWearMarket37/1/0216:49ProjectHarbourDraftC:\DocumentsandSettings\xinmeisitu\MyDocuments\Ports\Presentation4.pptSource：NationalBureauofStatisticsofChinaIncomeIncome/expenditureongarmentsExpenditureongarmentsbyhighestincomebracketsAverageAverage5.7%5.7%Keycustomersformid-highbrandfashionwears10%10%20%20%20%10%10%LowestLowMid-lowMidMid-highHighHighest4%5%5%6%6%6%5%Incomeexpenditureongarments0.0%2.0%4.0%6.0%8.0%19961997199819992000Income(Rmbpermonth)3,0005,0008,0001,8003,0005,000Expenditureongarments(Rmbperyear)NormallynoabilitytoconsumeOcc...
