RevenueEnhancementInitiativeAllianceTragetWorksheet-ConsultingFirmsPractice/OperationsCompetitiveStrategy/TargetMarketConsultingFirmKeyCapabilitiesincludingScopeofServices,Organizationsize(Internal,National,Regional,Local),Reputation/Image)ServiceDefinitionsKeyClientsorTargetClientProfileMarketing/SalesApproach:AdvertisingMessage,Whathavetheypublished,HowdotheypromoteservicesIndustryFocus,ifanyStrengths/Weaknesses(includingKeyPersonnel/Principals)BRAND/IMAGETheAdvisoryGroupStaff=26imagepositioningOtherServices:productpositioningpricingcustomersatisfactionNPDagribusinessutilitieshospitalitytelecommGerstman&MeyersInc.staff=50revenue=$7mmbrandidentitymgmt“IdentifyingKeyBrandingStrategies”SeveralworkshopsonbrandidentityconsumerproductsservicesLippincott&Margulies(DivofMercerMgmtConsulting)brandidentitybrandimagingOtherServices:marketingcommunicationCreatingnewnamesforcorps/productsasthecatalystfornewimageallInsightConsultingGroupstaff=20Fortune1000BrandidentityOtherServices:MarketingeffectivenessChannelmanagementMarketingandsalesinformationsystemsSalesforceFocusedonCustomTechnologiespharmaceuticalstransportationconsumergoodstelecomHasstrategicwithmanyprofessionalfirms-IBM,MCI,Compaq,HewlettPackard,etc.RevenueEnhancementInitiativeAllianceTragetWorksheet-ConsultingFirmsPractice/OperationsCompetitiveStrategy/TargetMarketConsultingFirmKeyCapabilitiesincludingScopeofServices,Organizationsize(Internal,National,Regional,Local),Reputation/Image)ServiceDefinitionsKeyClientsorTargetClientProfileMarketing/SalesApproach:AdvertisingMessage,Whathavetheypublished,HowdotheypromoteservicesIndustryFocus,ifanyStrengths/Weaknesses(includingKeyPersonnel/Principals)BRAND/IMAGEeffectivenessMarketforecastingMARKETINGDanielAdamsCo.Staff=26;Rev=$525KGeo:worldMarketpositioning“MarketPositioning”“BrandValueEquity”“ConsumerUnderstanding”Methodologies:WilsonMulti-levelmgmtsurveyOrgClimateSurveyHermannBainDominanceSurveyServicePackagegoodsAbby&FaumanConsultingMarketingStratMarketforecasting“Aggressivepricingforprofitandgrowth”consumerdurables,broadcasting,transportationretailFryConsultantsStaff=24marketingeffectivenessRetreatsandstrategicplanningsessionsformanagementgroupsallKuczmarski&Assoc.Staff=30productpositioningmarketingmixOtherServices:NPD-rolloutchannelmanagement“ManagingNewProducts”“ValueBasedLeadership”“ThePowerofNewProducts”“NPDTeamBuilding”“LearningfromNPDFailures”consumerdurablesconsumerpackagehightechfinancialservicesretailnon-profitManagementHorizons(Div.ofPriceWaterhouse)Staff=90distributionmgmt.marketpositioningacquisition/alliancestratStrategicOutlookConferenceretailconsumerproductswholesalersOmniTechConsultantsstaff=25Geo=USAMarketingcommDist.channelmgmtallCannonAssociatesSize=48productpositioningexpandingprofitabilityincurrentmarketsandapplyingallMARKETINGstrategiestonewmarketsKurtSalmonRetail&ConsumerproductsDivisionStaff=300Geo=WorldMarketingstrategyAcquisition/AlliancestrategyOrganizationDev.ProductStrategyProductpositioningOtherServices:SalesforceeffectivenessProductportfoliomgmtNewbusinessdev.Producesseveralpublications,including,·Vision2010whichaddresseswhatbusinesseswillbelikeinthenewmillennium,howtoday’ssupplychainwillbetransformedandwhatarethemacrochangesthatwillcausethetransformation·BrandStudies-twocomprehensivestudiesonbrandsandselectedprivatelabelsa...
