imsLtdPOBox33151LondonNW31EPTel:+442077941177Fax:+442077941551Volkswagen(VW)AGStructureVolkswagenAGispartoftheVolkswagengroupwithnineindependentbrands:Audi,Bentley,Bugatti,Rolls-Royce,Seat,Skoda,VWCommercialVehiclesandVWPassengerCars.IntermsofmarketshareinwesternEuropealmosteveryfifthcaroriginatesfromtheVolkswagengroup,whileworldwideVWcurrentlyholdsamarketshareof12.2%.Witheffectfrom3July1998,subsidiariesofVWAGintheUKandUSAacquiredtheRolls-RoyceandBentleyMotorCarsGroupfromVickersplc.AgreementssignedbetweenVWandBMWAG,andbetweenasubsidiaryofBMWandRolls-RoyceMotorCars,regulatedthenameRolls-Royce.ThenameistobelicensedtoRolls-RoyceMotorCarsuntilend-December2002.From1January2003,BMWwilltakeovertheRolls-Roycebrand,andVWwillthenconcentrateoperationsattheplantinCreweonthedevelopment,manufactureandsaleofluxuryvehiclesundertheBentleybrandname.StructureofVWAG’sAutomotiveDivisionBRANDSVWCommercialVehiclesVWPassengerCarsSeatAudiSkodaBugattiBentleyRolls-RoyceREGIONSNorthAmericaSouthAmerica/AfricaAsia-PacificBerlinerRing238436WolfsburgGermanyTelephone:+49536190Fax+495361928282www.vw-online.de/internationalimsLtdPOBox33151LondonNW31EPTel:+442077941177Fax:+442077941551Alliances/Acquisitions•Witheffectfrom1January2002,Scaniahassoldits50%stakeinSvenskaVolkswagentoVWforSKr870m.SvenskaVolkswagenimportsVW,Audi,Seat,SkodaandPorschecarsinSweden.In2001,itaccountedfor18.7%ofthemarket.•ToyotaandVWareintalksonanallianceontelematicsinEurope.ThedealwouldgiveToyotaanedgeintherapidlygrowingtelematicssectorbyallowingthetwocompaniestostandardiseformulasforequipmentsuchasGPS.VWwouldgainaccesstoToyota'stechnology,whichwouldhelpitexpandtheuseofitscarinformationsystemsinEurope.Thetwoarediscussingwaysofsharinginformationservicescontentandserviceprovisionfacilitiesinordertominimisecosts.InNorthAmerica,ToyotahasatelematicsalliancewithGM.•VolkswagenofAmericahassigneddistributionagreementswithXMSatelliteRadioandSiriusSatelliteRadiotoofferVWandAudicustomersintheUSachoiceofsatelliteradioservices.XMandSiriusbothoffer100channelsofdigitalaudioentertainmentthroughouttheUSforalowmonthlyfee.InstallationplansandtimingwillbeannouncedseparatelybyVWandAudilater.•OntheoccasionofanofficialvisittoGermany,YangZemin,theChinesePrimeMinister,signednew20-yearcooperationagreementswithVW,upto2030.Throughitscommercialjointventure,SAIC-VolkswagenSales,VWcannowcontrolthedistributionofitsvehicles,whichitwasprohibitedfromdoingbefore.VWhasintroducedthenewPoloontheChinesemarketandplanstosell30,000unitsEmployees324,402VWProductRangePassengerCars:Bora,Lupo3LTDI,LupoFSI,Lupo,Golf,NewBeetle,Passat,Polo,SharanCommercialVehicles:Caddy,Transporter,LT,L80PeopleCarriers:Caravelle,MultivanCampersandLeisureVehicles:CaliforniaCoach,CaliforniaExclusive,Multivanwithelevatingroof,KarmannIn2002,VWannouncedthesettingupofaseniormanagementgrouptooverseeallfutureproductplanninginordertoremoveoverlappingmodelsfromgroupsubsidiaries.VWisaimingtoreducecompetitionbetweenitsbrands.Thegrouphasrecentlybeencriticisedforsharingtoomanyplatformsandcomponentsbetweenbrands.MembersofthecommitteeincludeRobertBuechelhofer,headofVWsalesandmarketing,andMartinWinterkorn,headoftheAudidivision.BerndPischetsrieder,chairmandesignate,hasdefendedthedecisiontousetheVWbrandtoattacktheluxurysector,withmodelssuchasthePhaetonandTouareg,whichimsLtdPOBox33151LondonNW31EPTel:+442077941177Fa...
