1FORDStrategyImplementationByBy::ClCléémentBraultmentBraultChristianChristianDiotteDiotteCharlesCharlesDD’’HaussyHaussySteveJohnstonSteveJohnstonLucLucLanthierLanthierLionelRaymondLionelRaymondPresentedFebruary18,2002PresentedFebruary18,20022Overviewofthepresentation!FordOrganizationintheUSandCanada!CEOProfileandInitiatives!Market,Quality,FinanceProductivity,HR!StrategicOptions!OrganisationCultures!Structure!Incentives!Centreofgravity!LifecycleSummary!StrategicOrganisationFit!ProductsStrategy3Organization""MissionStatementMissionStatement""350,000350,000EEmployemployeeess(world)(world)""CanadaOverviewCanadaOverviewFundamentalmission:buildingqualityvehiclesasefficientlyandprofitablyaspossible.ThefirstcarbuiltbytheFordCanadainearly1904wasthemodelC.Atotalof117carsweremadeinthefirstyear.ProductionoftheModelsCceasedwhentheModelTmadeitsdebutinOctober1908.TheCanadianmadeFordsweresimilartotheAmericanmodels,althoughtheremayhavebeenminordeparturesduetotheuseofCanadiancomponents.FordCanadaconstantlytriedtokeepahighlevelofCanadiancontent.Generally,FordsbuiltinCanadamirroredtheiramericancounterpart.FordofCanada’soperationsincludeanationalheadquarters,sixregionaloffices,sixvehicleassemblyandenginemanufacturingplants,twopartsdistributioncentres,andaffiliatesincludingFordCredit,Jaguar,Volvo,LandRoverandHertz.Fordisalsoajoint-venturepartnerintwoCanadian-basedplantsthatproducealuminumenginecastings.Inall,theseoperationsemploymorethan16,000people.Inaddition,over21,000Canadiansareemployedinthe515FordandFord-Lincolndealershipslocatedinallprovincesandtwoterritories.Lastyear,revenuesforCanadianoperationswere$21.6billion,makingFordofCanadaoneofthecountry'slargestprivately-heldcompanies.Since1990,Fordhasinvestedover$8billioninitsCanadianoperations.Fordannounceditwouldclosefiveplants-includingapickupfactoryinOakville,Ont.-andeliminate35,000jobsworldwideaspartoftherestructuringplan.Fordisalsokillingofffourslow-sellingmodelsbytheendoftheyear:LincolnContinental,MercuryVillagerandCougarandFordEscort.Ford'sCanadianoperations-whichcurrentlyemployabout16,000people-couldlosebetween1,700and1,900jobsfromthecuts,morethan10percentoftheautomaker'sworkforceinCanada.4SalesRepartitionFord'salesrepartitionEurope29%America70%Asia1%EuropeAmericaAsiaIn2000,Fordsold7,021,741carsworldwideNoteforthenextslide:NickScheele,FordMotorPresidentandCOOCEO,BillFord,44hasbeenonthejobforonly(3)threemonthssinceforcingoutJacquesNasserasCeoinlateOctober.5CEO-Profile!CEO-JacquesA.NasserstartedinJanuary1999untilOctober2001!33-yearcareeratFord,hehasoftenshownquickreflexesandsharpinstincts!BackingofFord'sboardofdirectors!Lostthegoodwillandtrust!CulturalrevolutionInhis33-yearcareeratFord,hehasoftenshownquickreflexesandsharpinstincts.Thistime,though,thestakesarehigherthanever."Wouldweliketodobetter?Manyoftheproblemshe'sgrapplingwithresultfromdecisionsmadelongbeforehetookcharge.Improvingqualityandbusinessproductivityacrossa$170billioncompanytakestimeNasserpreachesrelentlesslyabouttheneedtogetclosertotheFordcustomer,buthehashadtorebuildhismarketingteamafterVice-PresidentJamesC.SchroerandothermarketingexecsfledtoChryslerinFebruary.!initiativesbeguntwotothreeyearsago,arejustbeginningtokickin!he'stryingtoforcechangetooquicklyonthecarmaker!DistractionscausedbyNasser'sculturalrevolution,coupledwithdramaticchangesinhowtheindustryoperates,si...
