Harbin_GoldenDragon.docVIP免费

GoldenDragonAutoSalesCo.,Ltd.INTERVIEWDATE:March9,2000INTERVIEWERNAME:BillHeIntervieweeNameMr.ZhouYaosheng,DeputyManagerCompanyandAddressHarbin,HeilongjiangBackgroundGoldenDragonAutoSalesCo.,Ltdwasfoundedin11/98.ItisasubsidiaryofGoldenDragonIndustrialCo.,Ltd.,whichinturnisasubsidiaryoftheChinaAgricultureBankHeilongjiangBranch.GoldenDragonhas24employees:5insales,6inwarehousingandtransportation,4inafter-salesadmin,6inaccouting,and3managers.GoldenDragonsold333JieFangtrucksin1999inHeilongjiang.GoldenDragonsoldmostofitstrucksthroughitsautofinancingprogram.Thedownpaymentoftheprogramis30%,thefinancingportionis70%.Sincethereisnoexistingcompetition,theprofitoftheprogramisgood.Theeffectiveinterestrateis8to9%foroneyearprogramandabout12%fortwoyearprogram.Mostofthecustomersareprivatecompaniesorindividuals.Thecollateraloftheprogramisthetruckitself.Acustomerhastofindapersontoguaranteehis/herloanandthispersonhastoworkforgovernment.Beforethecustomerhavingpaidoffthebalanceoftheloan,theregistrationofthetruckwillbelockedandnotransactionwillbeallowed.GoldenDragondoesnotwanttobea“Four-in-One”dealerifthepackageofferedtootherdealersisthesameastheoneofferedto“Four-in-One”dealer.Iftherearedifferences,wehavetogofor“Four-in-One.”Otherwise,thereisnowaytocompete.TheAutoSalesCompanyisthemostprofitablecompanyinGoldenDragonIndustrialCo.,Ltd.Therefore,theautofinancingprogramisacorebusinessofthecompanyandwillbemoreandmoreimportanttothecompanyinthefuture.Ourgrowthstrategyistoenlargethescalebylowerthepriceoreffectiverate.ThepotentialofautofinancingmarketinHeilongjiangishuge.GoldenDragonplanstosell350JieFangtrucksin2000.GoldenDragonhassalesincentiveprogram.0.2%oftherevenueisthebonustotheemployeesandisdistributedattheendoftheyear.Foreverytruckintheprogram,thecustomerhastobuyinsurance.Thisprograminvolvesinsurancecompanyaswellasbank.1