-1-SHA-4309-03690-08-15a.PPT-xRolandBerger&Partners–InternationalManagementConsultantsBarcelona–Beijing–Berlin–Brussels–Bucharest–Budapest–BuenosAires–Detroit–Düsseldorf–Frankfurt–Hamburg–Kiev–LisbonLondon–Madrid–Milan–Moscow–Munich–NewYork–Paris–Prague–Riga–Rome–SãoPaulo–Shanghai–Stuttgart–Tokyo–Vienna–ZurichStrategicre-engineeringofGeberitChina–Interimreport–GeberitInternationalAGShanghai,Oct.22nd,2000-2-SHA-4309-03690-08-15a.PPT-xContent(1)PageManagementSummary5A.Marketenvironment12A1.MacrobusinessenvironmentinChina13A2.Marketanalysisofsanitarysystem36A3.Marketanalysisofpipingsystem67B.StrategyevaluationandSales&Marketing80B1.Strategyevaluation81B1.1Corporatestrategyanalysis82B1.2Productstrategyevaluation89B2.Sales&Marketing91B2.1RetailchannelGSHA95B2.2ProjectchannelGSHA103B2.3OEMchannelGDAI107B2.4Marketing110B2.5Benchmarking:Kohler(China)112-3-SHA-4309-03690-08-15a.PPT-xContent(2)PageC.Financial,organizationandprocessesanalysis122C1.Financialsituationanalysis123C1.1GeberitShanghai124C1.2GeberitDaishan138C2.Organizationandprocesses145C2.1Organizationstructure146C2.2Managementstructure151C2.3Keyprocessanalysis157D.Restructuringoptions164D1.Generaloptionsandpre-selection165D2.In-depthevaluation176D2.1Equitybuyout178D2.2Termination183D2.3Bankruptcy186D2.4Comparisonofthealternatives190D3.Feasiblescenarios193-4-SHA-4309-03690-08-15a.PPT-xBack-upAcronymlistBoDCCSCJVEJVFDIFICGDAIGSHAJVKTSVGMWFOEBoardofDirectorsCompetenceCenterShanghaiCo-operativeJointVentureEquityJointventureForeignDirectInvestmentForeignInvestmentCommissionGeberitFlushingTechnology(Daishan)Co.Ltd.GeberitPlumbingTechnology(Shanghai)Co.Ltd.JointVentureKohlerTechnicalSpecialistViceGeneralManagerWhollyForeignOwnedEnterprises-5-SHA-4309-03690-08-15a.PPT-xManagementsummary-6-SHA-4309-03690-08-15a.PPT-xChinacouldbeamarketofstrategicimportanceforGeberit’sinternationalbusiness(1)•ChinaisapromisingmarketforGeberit.WehaveanachievablebusinesstargetofRMB200millionrevenuebyyear2005,fromwhich,130millioncomesfromsanitaryproductsand70millionisgeneratedbypipingbusiness.Amongalltheproductlines,tankfittings,Pluviaandconcealedcisternarethetop3productlineswiththepotentialofRMB140millionor70%ofthetotal•OverallChinesemacroeconomicdevelopmentisundergoingastrongmomentum.Inthenext5years,itisestimatedthatGDPwillgrowat7%annually,thegrowthoffixedassetinvestmentwillincreaseby8%,andhousingconstructionwillalsogrowby8%p.a.•Chinesesanitarymarketismostlyaceramicmarket,withanannualdemandof43millionunitsofsanitaryceramicproductsinChinain1999whichmeansthepotentialmarketofnearly2millionsetsfortankfittingsaswellas2millionunitsofmediumtohighendcisternssoldinthemarket.Withthegrowthinthehousingmarket,Chinesesanitarymarketwillcontinueanannualgrowthof6~8%.Furthermore,duetotherapidincreaseofbathroomdecoration,themediumtohighendsegmentofsanitaryproductswilldefinitelyleadtheindustrygrowth.By2005,theshareofmediumtohighendsegmentwillrisefromcurrent20%to35%Marketenvironment-7-SHA-4309-03690-08-15a.PPT-xChinacouldbeamarketofstrategicimportanceforGeberit’sinternationalbusiness(2)•Asthelargestconstructionindustryintheworld,ChinapresentsanimmensepotentialforGeberit’spipingproducts.BothHDPEandMeplapossesssignificantproductadvantagesoverthecurrentlyusedChineseproducts.However,thesignificantpricegapcouldbeaseriousbarrierforad...
