FRA-0280-02382-02-14-E.PPTVIP免费

-1-FRA-0280-02382-02-14_E.pptDRAFTOpportunitiesintheGermanmobiledatamarket:JointprojectbetweenMicrosoftandT-Mobil–Discussionpaper–Unterschleißheim/Bonn,July1999-2-FRA-0280-02382-02-14_E.pptDRAFTContentsPageManagementSummary3A.Themobilemarket4B.GPRS7C.T-MobilandMicrosoft11D.Marketfiguresandbusinessoportunities16E.WhyMicrosoftandT-Mobil21F.Jointproject25Annex28DRAFT-3-FRA-0280-02382-02-14_E.pptDRAFTManagementsummary•ThemarketformobiledatacommunicationisveryattractiveforT-MobilandMicrosoft•TogetherwewanttodevelopthismarketandbecomethedrivingforceintheemergingmobileInternet/Intranetcommunity•ThiswillsecureT-Mobil’snumber1positionasamobilecarrierinGermanyandhelpMicrosofttopenetratethismarketsegmentwithitsmicrobrowser,WinCE,clientSW,OSsystemsandplatforms•ThePartnershipwithT-MobilopensMicrosoftthebusinessopportunitytogainaccesstothevoicecentricclientsandtobuildupanewclassofapplication•TheaimisapilotandmajorannouncementatCeBIT2000•Adetailedprojectplanhasyettobedeveloped•Managementneedstocommittoandpromotethisjointactivity•MicrosoftcanpositionWinCEagainstSYMBIAN•MicrosoftiswellpositionedforUMTS•Microsoftcanstrengthenhispositionagainsttheircompetitorse.g.Oracle,Lotus,Symbian-4-FRA-0280-02382-02-14_E.pptDRAFTThemobilemarketiscurrentlyexperiencingmajorchangesTherearethreedriversinthemobilemarket•InternetCommunity–TheacceptanceofInternetandIntranetusageisgrowingrapidly–IPbasednetworksarethefoundationfortheconvergenceofITandcommunication•devicemanufacturer–mobiledeviceswillgaininimportance-Handheld-Smartphone-PDA-Palmtop/Laptop•corporates/user–needformoreefficiencyandmoreservicequality–“easytouse”graficalInterfaceforMessaging,PIM,DirectoryGPRSasaforerunnertoUMTSisthetechnologicalanswertowirelessIP-5-FRA-0280-02382-02-14_E.pptDRAFTThetechnologicalchangescreateinsecurityinthemarket,opportunitiesandthreatsTechnology•WAPisseenasanintermediatetechnologyonthewaytofullXMLcomplianceofthemobiledevices–WAPis1stenableranddooropener–butWAPimprovessignificantlytheeaseofuseofthenetworkservices–itintegratesINwithIP•Thecurrentsituation,thus,representsamajorparadigmshiftandchangeintechnology,whichatthesametime,presentsthreatsandchallengesforincumbents,butalsoopportunitiesforfastandfirstmovers•ThedeploymentofGPRSandUMTSnetworksismainlybeingdrivenbythenecessitytoprovidefastwirelessaccesstotheinternetinthemassmarketandintranetapplicationsforcorporateusers•Bothtechnologies,justlikeGSM,arebeingimplementedonaEuropeanscale-6-FRA-0280-02382-02-14_E.pptDRAFTDevelopmentofdifferentmobileDatadevices(vertical/horizontal)•Highlymobileandthebestformfactorwillbecomemainstreamattheendof2000–Attheendof2001Smartphoneswillhave8-12MBRAMandwillrunonOS–At2004almostallHandheldsatthecorporateMarketwillbeSmartphones–SmartphoneswillsupportWML->XMLcompliantSmartphoneswillbecomethedefaultdeviceformanagingall„telecommunication“servicese.g.Organizer,E-mail,UnifiedMessaging,Directory•PDAwillgainsignificantmarketshareaswell–HTML->XML–significantprocessingpower–3rdpartyapplicationdevelopment–OScompatibletodesktopThemobilePhoneisthemostimportantenableranddooropenerforthemobileDatamarketTheprofessionalmobileworker(manager)willnotonlyuseadataonlydevice;hewilluse´logical´integrateddeviceswithoptimizedformfactors-7-FRA-0280-02382-02-14_E.pptDRAFTGPRS-thenetworkarchitektureinoverviewPSTNI...