DTW-0090-02679-04-08Barcelona–Beijing–Berlin–Brussels–Bucharest–Budapest–BuenosAires–Delhi–Detroit–Duesseldorf–Frankfurt–Hamburg–Kiev–KualaLumpurLisbon–London–Madrid–Milan–Moscow–Munich–NewYork–Paris–Prague–Riga–Rome–SaoPaulo–Shanghai–Stuttgart–Tokyo–Vienna–ZurichRolandBerger&Partners-InternationalManagementConsultantsProviding“Firstclass”serviceinthenewmillennium-SummaryofProjectResults-Krones,Inc.Franklin,January28th,2000-2-DTW-0090-02679-04-08Thisdocumentwascreatedfortheexclusiveuseofourclients.Itisnotcompleteunlesssupportedbytheunderlyingdetailedanalysesandoralpresentation.ItmustnotbepassedontothirdpartiesexceptwiththeexplicitpriorconsentofRolandBerger&Partners.ContentPageA.Projectlayout3B.DefiningKrones’newserviceportfolio8C.Optimizingkeyserviceprocesses18D.Refocusingtheserviceorganization28ContentPageContentPage-3-DTW-0090-02679-04-08A.Projectlayout-4-DTW-0090-02679-04-08702813107153112112413169039632775229160Basedonthecurrentmachinepopulationandannualservicepurchasevolume,KronesachievesonlyUS$47mof107moftheservicepotentialEstimatedsalesvolumeofexistingequipmentPriceperfiller:0.6labeler:0.24mOther:0.08mPriceperfiller:0.6labeler:0.24mOther:0.08m897Totalpopulationsince1968Equipmentyoungerthan15years(70%)MachinepopulationofKronesinAmerica1999[units]MachinepopulationofKronesinAmerica1999[units]45,5MaintenanceRepaircallsSpareparts(8%)Duetohighpricesandin-housere-sourcesonly14%2)Duetohighpricesandin-housere-sourcesonly14%2)Duetocomplexitynearly77%2)Duetocomplexitynearly77%2)Duetohighprices,longdeliverytimesandinefficientafter-salesonly40%2)Duetohighprices,longdeliverytimesandinefficientafter-salesonly40%2)1)Source:Customerinterviews2)Source:KronesestimatesFillerLabelersOtherTraining10766054625Handlingparts(2%)Overhauls(2%)Totalinstalledmachinebase[US$m]Totalinstalledmachinebase[US$m]0,5NewmachineinstallationTotalservicepotential[US$m]Totalservicepotential[US$m]Currentservicerevenues1999Currentservicerevenues1999-5-DTW-0090-02679-04-08Krones,Inc.planstodoubleservicesaleswithinthreeyearsandoffer“firstclass“servicetoallcustomersSource:Krones,Inc.387551319992002targetKrones,Inc.salesdistribution1999-2002EKrones,Inc.salesdistribution1999-2002E1.Doublesaleswithserviceswithinthreeyears!Defineportfoliowithhighdemand/highprofitabilityservices2.Offer“firstclass”serviceintermsofspeed,costandcustomerorientation!Redesignkeyservicestomeettime,costandcustomerrequirements3.Establishefficientserviceorganizationwithclearresponsibilitiesandreportinglines!Refocusexistingserviceorganizationtomeet“firstclass”serviceneedsKrones,Inc.servicegoalsKrones,Inc.servicegoals100m45mSparepartsandhandlingpartsService-FieldserviceandtrainingCompletepackaginglinesMachineordersreceived112FocusFocusKronesService-initialsituation-6-DTW-0090-02679-04-08Thethree-phaseprojectwillimproveKrones’serviceportfolio,processesandserviceorganizationDefiningKrones’newserviceportfolioDefiningKrones’newserviceportfolioAnalysisofmarketandcustomerrequirementswithfocuson:•Futurerequirementsforcustomerservicebyinterviewing32keycustomers•Serviceportfolioofkeycompetitorsandanalysisofinnovativeservicesolutions•EvaluationofUSmarketdevelopmentforbottlingmachineryuntil2004DefinitionofKronesserviceportfolioforthenewmillennium11Goal:Efficientandcustomer-orientedserviceorganization•E...