-1-JPN-6005-95000-01-01Improvingthelogisticsforspareparts–Proposal–VOLKSWAGENGroupJapanKKFebruary26,1999RolandBerger&PartnerJapanLtd.–InternationalManagementConsultantsBarcelona–Beijing–Berlin–Brussels–Bucharest–Budapest–BuenosAires–Delhi–Düsseldorf–Frankfurt–HamburgHelsinki–HongKong–Kiev–KualaLumpur–Lisbon–London–Madrid–Milan–Moscow–Munich–NewYork–ParisPrague–Riga–Rome–SãoPaulo–Shanghai–Stockholm–Stuttgart–TelAviv–Tokyo–Vienna–Zurich-2-JPN-6005-95000-01-01ContentsPageA.Background:Thesparepartsbusinessbecomesincreasingly3importantforVWinJapanB.PotentialareasforlogisticsimprovementfromRB&P'sperspective7C.Settingtheobjectivesoftheproject14D.Projectapproachandschedule16E.Teamandbudget19-3-JPN-6005-95000-01-01A.Background:ThesparepartsbusinessbecomesincreasinglyimportantforVWinJapan-4-JPN-6005-95000-01-01Changingthesaleschannelin1992resultedinincreasingsalesvolumeAutomobileunitsregisteredandinoperationinJapan[VWGroup]ca.4721988198919901991199219931994199519961997Unitsinoperation['000]020406080Newunitregisteredperyear['000]CAGR-22.5%CAGR24.7%VWAudiJapan(VAN)EstablishedToyotaDuostartedYanasequittedsalesVANgotJAXSources:AutomotiveYearBook,Nikkei,DailyAutomotiveNewspaper1997-5-JPN-6005-95000-01-01PartssalesincreasedoverproportionallytotheincreaseinunitsinoperationSource:CPDPartssalestrend[\mill.]38940643247219941995199619976858941,0161,12019941995199619971998Unitsinoperation[\mill.]CAGR6.7%CAGR17.8%-6-JPN-6005-95000-01-01NewmodelswillraisetheinventorylevelinCPDFuturemodelsVWPolo(2dr,4dr)BeetleGolf(CLi,GLi,GTI,GTX,W,Cablio)LupoPassart(1.8,1.8T,V6,W1.8,W1.8T,WV6)BoraSharanOthers(?)A3(1.8,1.8T)TT?A4(1.8,2.4,2.4Q,2.8Q,1.8TQ,A2.4,A2.4Q,A2.8Q)A6(2.4,2.4Q,2.8Q,A2.4,A2.4Q,A2.8Q)A8(3.7,4.2Q)CurrentLine-upModelLine-upBentleyBugatti-7-JPN-6005-95000-01-01B.PotentialareasforlogisticsimprovementfromRB&P'sperspective-8-JPN-6005-95000-01-01Theactuallogisticssystemprovidesdistinctiveadvantagesbutpotentialshortcomingshavetobereviewed•highexperienceofKimuraUnityinlogistics(Toyota)•fastdistribution97%overnightdelivery•highreliability•highcostlevel(?)•excessinventory(?)•overstaffinginCPD(?)•concernsonpackaging(?)materials(Cartonbox)-9-JPN-6005-95000-01-01DistributionistotallyoutsourcedtoKIMURAUNITYincludingsubcontractingtofleetoperations.Question:HowmuchmarginisjustifiedforKimura?NagoyaPortNagoyaPortByshipGermanyGermanyCPDCPD240-feetcontainersperdayKIMURAUNITYKIMURAUNITYOutsourcingFahrendealersFahrendealersToyota’sDepotKamigoToyota’sDepotKamigoDuoDealersDuoDealersToyotadistributionnetworkKIMURAUNITY(40%)BY8fleetoperatorscontrolledbyKIMURAUNITY(60%)PhysicaldistributionsystemAirportAirportByairSource:CPD-10-JPN-6005-95000-01-01KIMURAUNITYselectsthefleetoperatorsandcontractsthetariff.Question:Isthesplit-uptodifferentregionalsubcontractorsreallycosteffective?TransportationSystemMatsuokamanHokkaidoAreaDaiichiTohokuAreaSeinoKantoAreaTonamiHokurikuAreaFukuyamaKansaiAreaS-LineGifuKyushuAreaSeibuKoukuAirCargoShinkyoAutoForShinkyoGroupTokoroYanaseKIMURAUNITYCPDSource:CPDOperatorsseemtobeselectedaccordingtoregionalcriteriaCustomerrequests?-11-JPN-6005-95000-01-01Atotalof61employeesarecurrentlyworkingatCPD.Question:Isthereanycostreductionpotential,consideringbenchmarkingwithcomparablewarehousesCPDOperationOrganizationReceiving(4)Inspection&Unpacking(8)Receiving&Ins...
