-0-STR-0201-90097-01-76Doc.Controlling:Doc.Controlling:Doc.Controlling:Doc.Controlling:Doc.Controlling:Doc.Controlling:Client:Projectnumber:Projecttitle:Projectstart:Branchoffice:Partner/CompetenceCenter:Documentationtitle:Typeofdocument(e.g.workshop):Dateofissue/ofpresentation:Placewherehardcopyisfiled:Resp.forpreparation:Resp.forgraphic:Automaticword-division:Documentlastaccessed:Dienstag,20.Juli199918:19Uhr"On""Off"Draft:goodpoorFaxmediumControllingenteredinlistComments:One-doc.Pages:Corrections:Doc.CodeNo.:Projectmanager:(lastname,title,firstname)documentINFOrmationdocumentINFOrmationDateProductiondaysStand-byneededon:Nightshiftneededon:Weekendshiftneededon:Whenwillthepres.bedeliveredtotheclient?Lastproductionday:2.day3.day4.day5.day6.day7.day8.dayRegistered(date):Received(date/time):Receipt(date/time):1.dayPlanning:Workdays…ASTR-0201-90097-01-764511/97201Wiese,Christophx60315485852001200200AkquiseWieseA.90000.201.97.01STR50BraunAGimNovember1997ChristophWieseSTRWinstelx…………………………………………………………-1-STR-0201-90097-01-76BraunAGDevelopmentandImplementationofPan-EuropeanECR-strategy–Projectproposal–Kronberg,imNovember1997RolandBerger&PartnerGmbH–InternationalManagementConsultantsBarcelona–Beijing–Berlin–Brussels–Bucharest–Budapest–BuenosAires–Delhi–Düsseldorf–Frankfurt–HamburgHelsinki–HongKong–Kiev–KualaLumpur–Lisbon–London–Madrid–Milan–Moscow–Munich–NewYork–ParisPrague–Riga–Rome–SãoPaulo–Shanghai–Stockholm–Stuttgart–Tokyo–Vienna–Zurich-2-STR-0201-90097-01-76A.Braunfromanoutsideperspective3B.RolandBerger&Partner'sviewonECR15C.ModularprojectapproachforanEuropeanenablinginitiative23D.Projectorganizationandtimingforphase0+173E.RolandBerger&Partner'sconsultingapproach78F.WhyRolandBerger&Partner83ContentPage-3-STR-0201-90097-01-76A.Braunfromanoutsideperspective-4-STR-0201-90097-01-76BraunAGisaworldleaderofsmalldomesticappliances(SDA)Source:DanaChasePublications,BraunAG;RolandBerger&Partner-Research•Braunisaleadingsupplierofsmallhouseholdappliances(SDA)withawiderangeofproductsinthehouseholdandpersonalcaresectors.Since1967BraunisownedbytheGiletteCompany•Braunrecentlyshiftedthefocusawayfromtheshrinkingtraditionalcookingsegmenttothemedicalcaresegmentwithinterestinggrowthpotential•Theexpansioninnewsegmentswasoftencarriedthroughbyacquisition(oralB,Thermoscan)andbrandtransfer•Inmaleshaves,femalehairepilators,plaqueremoves,hairdryerhandblendersandearthermometers(Thermoscan)Braunenjoysworldmarketleadership•Withmorethan8.500employeesworldwideandover10productionlocationsBraunisoneoftheleadingplayersintheSDA-industry•Positionedinthetop-qualitysegmentwithastrongdesignelementtheBraunbrandwasabletoachieveahighimageandconsumerrecognitionandhasrealizedanattractiveprofitsituation-5-STR-0201-90097-01-76OnaglobalbasisBraunshowsstrongperformanceandconsistentgrowthKeyfinancialdata1990–1996Source:DanaChasePublications1994/951,511.61995/961,617.5Netsales,DMm1994/95179.21995/96241.6Operatingearnings,DMm1994/9511.9%1995/9614.9%Netmargin,%1994/95250.21995/96210.2Netearnings,DMm+7%+34.9%-16%-6-STR-0201-90097-01-76electricmaleshavesTheproductrangecomprisesapprox.200productsegmentsthataregroupedinto2categoriesProductcategoriestraditionalsegmentSource:BraunAG,RolandBerger&Partnersteamironsoralcareproductshand-heldkitchenappliancesBRAUNhaircarepro...
