-1-SHA-4305-200099-02-29.PPTRolandBerger&Partners–InternationalManagementConsultantsBarcelona–Beijing–Berlin–Brussels–Bucharest–Budapest–BuenosAires–Detroit–Düsseldorf–Frankfurt–Hamburg–Kiev–LisbonLondon–Madrid–Milan–Moscow–Munich–NewYork–Paris–Prague–Riga–Rome–SãoPaulo–Shanghai–Stuttgart–Tokyo–Vienna–ZurichE-transformyourbusinessintoprofit-Conferencespeech-P2P:PathtoprofitShanghai,August31th,2000-2-SHA-4305-200099-02-29.PPTContentPageA.Theimpactsbye-business3B.Thepathfore-transformation13C.Casestudy:Automotiveindustry22-3-SHA-4305-200099-02-29.PPTA.Theimpactbye-business-4-SHA-4305-200099-02-29.PPTElectroniccommerceistheexchangeofinformation,servicesandgoodsthroughnetworksSource:RolandBerger&Partners-5-SHA-4305-200099-02-29.PPTE-commerceande-businessaremajorcomponentsofnet-economy(net-economy)e-businesse-commerceBack-up-6-SHA-4305-200099-02-29.PPTE-commercecomprisesthreekindsofbusinessrelationship:B2B,B2CandintrabusinessE-commerce…•facilitatesconnectionsbetweenbusinesspartners:suppliers,partners,customers•isaninnovativeandeffectivesaleschannel•improvesaccuracyandturnaroundtimesofprocessesandreducescostsatthesametime•makesbusinessquotationsmoreup-to-dateandmoretransparentCustomerGlobalsupplierResearch&Develop-mentProduc-tionAdminist-rationSalesMarketingCustomerSupportDispatchPurchasingLogisticsB2CIntra-BusinessB2B-7-SHA-4305-200099-02-29.PPTTheevolutionofelectroniccommercewillleadtotherevolutionofexistingbusinesssystemsEvolutionEvolutionRevolutionRevolutionTodayNewsaleschannelNewefficiencydriverTomorrowNewbusinessmodelYesterdayNewmarketingtool-8-SHA-4305-200099-02-29.PPTE-businessistransformingtraditionaleconomyinto“neweconomy”Toreducehuman,salesandmarketingcostthroughelectronicprocessTosignificantlylowermarginalcostinattractingnewcustomersandbeabletotargetatmulti-customersatonetimeTodistributepersonalisedproductsandservicesinamoreflexiblewaytocustomersGlobalisationandborderlessworldmarketLowmarketentrycost12345TraditionalEconomy•Informationunbalanced,informationdelayedorimprecise•Highinformationsearchingcost•Highcustomertransfercost•Relativelystablecombinationofproductsandservices•FragmentedmarketNewEconomy•Lowcost,highefficiency,timelyandmoreaccuratedecision•Morecustomerorientedemphasis•Highflexibilityandinnovation•Competitiononglobal-Scale•Potentialintegrationamongenterprises-9-SHA-4305-200099-02-29.PPTThee-commerceischangingthewholeenvironmentaroundthetraditionalbusiness123Newandfast-changingconsumer‘sneedNewmarketingapproachandconceptNewcompetitionenvironmentNewvaluechainmangementmodle4Newprocurementconcept5Newcorporationco-ordination6Traditionalbusiness-10-SHA-4305-200099-02-29.PPT1.182.164508020030June199831December199830June199931December199930June200030June2001Source:ChinaInternetNetworkInformationCenter(CNNIC),YankeeGroup,RolandBerger&PartnersanalysisInternetusersinChina:1998~2000[mn]83.1%83.1%85.2%85.2%2125%2125%95.5%95.5%136.7%136.7%89169400ThenumberofInternetusershasbeenincreasingatastunningratesincethelate1990sandwillcontinuetogrowstronglyinthenextfewyears-11-SHA-4305-200099-02-29.PPTChinesecompaniesareeagerlyembracingtheinternetphenomenonwithwebpresenceasthefirststagemovementIncreaseofbusinessdomainnamesregisteredIncreaseofbusinessdomainnamesregisteredStructureofdomainnameregistered[%]Structureofdomainnamereg...
