990526Ad.Jin_KPIMonitoring.KWI001.SECONFIDENTIALThisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.ThismaterialwasusedbyMcKinsey&Companyduringanoralpresentation;itisnotacompleterecordofthediscussion.DocumentDateTitleCLIENT990526Ad.Jin_KPIMonitoring.KWI001.SE2ADVANTAGEOFKPIsASACHANGEMANAGEMENTTOOLKPIsareatangibleadditiontotheFirm’schangemanagementtoolkit.KPIsareatangibleactionstep,understoodbyCEOsTheyprovideacontextforimprovingmanagementprocessesTheyarticulateperformanceimprovementgoals.PerformanceimprovementistheultimateobjectiveofchangemanagementTheyraiseimportantissuesaboutmanagementaccountabilitiesKPIshighlightfortheCEOwhetherhismanagersunderstandtheirbusinessMostmanagersreadilysupportaKPIinitiativeKPIscanprovidesomequickwinsontheroadtochange990526Ad.Jin_KPIMonitoring.KWI001.SE3PROCESSFORDEVELOPINGAKPISYSTEMDefineKPIsAccessdataDevelopKPIsMonitoringsystemSettriggerparametersandtestsensitivityBuildintomgmtprocessesRefine•BuildtheKPItreefromitemcost(e.g.,electricity,oil)tototalcostperqualityton•DefineKPI,basedonKPItree•GatherdatabyTOPunits•Gatherdatafrommonthlymanagementreportsforsteelmaking,rolling,overhead,andmaintenance•DesignflowchartandformatofKPImonitoringspreadsheets(excel?)•DevelopKPIspreadsheets•Inputhistoricaldataandimprovementideas•SetKPItarget•TestsensitivityofeachKPItotheROIC•RefineKPImonitoringsystem•EstablishasystemtoreviewKPIonaregularbase•Establishamanagementandmonitoringsystem•Phase1ofTOPwaves•Phase1ofTOPwaves•Week1ofKPIproject(May10-14)•Line3:week1-5(May11-June11)•Week5-7•Anon-goingmanagementprocess•TOPunits(EAF,Rolling,etc.)•HCLee•IWChung•JinQian•HCLee•DYHwang•JBPark•JinQian•HCLee•JinQian•CEO•KangwonmanagementteamActivitiesActivitiesWhenWhenWhoWho990526Ad.Jin_KPIMonitoring.KWI001.SE4KEYOBJECTIVES•Nomanualdataentry(automaticdatalink)•FocusonmonitoringoperationKPIs–Cost–ROIC–TOPimpactonoperationefficiency•ContinuouslymonitorandupdateKPIsystemonamonthlybase990526Ad.Jin_KPIMonitoring.KWI001.SE5MASTERSPREADSHEETOFKANGWONKPIMONITORINGSYSTEM*ROICbeforeinterestandtaxesLine1ROIC*RevenueCostICRollingSMOHKPIsKPIsLine2ROIC*RevenueCostICRollingSMOHKPIsKPIsLine3ROIC*RevenueCostICRollingSMOHLine4ROIC*RevenueCostICRollingSMOHKPIsKPIsKangwonROIC*KangwonROIC*ImprovementideasImprovementideasInitialfocusKPIsKPIsKPIsKPIsKPIsKPIs990526Ad.Jin_KPIMonitoring.KWI001.SE6VolumePriceSalescostHeavysectionRBHBSPRLOther+RevenuexVolumePricexVolumePriceVolumePriceVolumePriceVolumeAvgcostHeavysectionRBHBSPRLOtherVolumeAvgcostVolumeAvgcostVolumeAvgcostVolumeAvgcostSG&AR&DOverheadCOGSBeginningSemisinventoryLine3SemisproducedSemisPurchasedSemisfromLine1,4Semisused+++-BeginninginventoryPurchasedscrapScrapusedSalesscrapReturnscrap+-Finishedgoodsinv.Semi-finishedgoodsinv.Scrapinv.WIP,supplies&otherinventoryBeginningFPinventory.FPproducedSales+-AccountsreceivableOtheroperatingassetInventoryAccountspayableOtheroperatingpayable++-NetPP&EWorkingcapitalOthernetassetsOperatingprofitbeforetaxAdjustedtaxNetoperatingprofitaftertaxICLine3ROICLine3ROICTree+++xxx+xxxxx-++++-++-+++++HeavysectionRBHBSPRLOther++++BBproducedSpecialBloomproduced+-CommonBloomproduced+990526Ad.Jin_KPIMonitoring.KWI001.SE7STEELMAKING,LINE3COSTKPITREE(BB)Electri...