GUIDELINESFORTRANSFERRINGANANSWERPYRAMIDTOTHEBODYOFACOMMUNICATIONTotransferananswerpyramidtoaneffectivecommunication:Eachboxonthesecondlayerofthepyramidshouldrepresentakeyline(mainpoint)tobemadeinthecommunication.Create“fences”inyourcommunicationbyfocusingononekeyline(mainpoint)atatime.Developeachmainpointbymovingdownthespecificpyramidbranchsupportingthatmainpoint.SequenceparagraphsintheorderofthepointsmadeontheAnswerPyramid,movingdown,layerbylayer.BegineachparagraphwithaconclusionrepresentedbyaboxorboxesonaleveloftheAnswerPyramid.Eachparagraphshouldansweroneoftwoquestions:-Why?Whydidthepreviousrecommendationgetmade?-How?HowcanIimplementthepreviousrecommendation?Anexampleofhowtotransferalogicpyramidtothebodyofacommunicationappearsonthefollowingpage:PGEXAMPLEOFTRANSFERRINGANANSWERPYRAMIDTOTHEBODYOFACOMMUNICATIONConsiderthefollowingAnswerPyramid,whichleadstotheconclusionthatgaswaterheatingisbetterthanelectricwaterheatingfromtheconsumer’sperspective:GaswaterheatingisbetterthanelectricMorecostefficientMoreeffectiveMoredependableLoweroperatingLowestutilityratesforall-gashomesHeatswatertwiceasfastaselectricityBetter1sthourratingsthanelectricunitsOperatingcosts:2/3-1/2lessthanelectricMonthlypaymentsforpurchase,installationandoperatingcostscanbelessthanwithelectricSavingscanequal$2,000over10yearsNeedsmuchlessmaintenancethanelectricunitsAlwaysfurnisheshotwater,evenwhenpowerisoutHasnoheatingcoilstowearout,unlikeelectricWilllastmuchlongerthanelectricheaterAcostsAABBCC1211ResultingCommunication:Introduction(notdetailed)SituationComplicationQuestionAnswer:Gaswaterheatingisbetterthanelectric.BodyPointAGaswaterheatingismorecost-efficientthanelectricwaterheating.Twoofthemostsignificantcostadvantagesare:wGas-poweredwaterheatinghasalowermonthlyoperatingcostthanelectricheating.PointA1wHomesusinggastoprovideheatandhotwaterhavethelowestoverallutilityrates.PGEXAMPLEOFTRANSFERRINGANANSWERPYRAMIDTOTHEBODYOFACOMMUNICATION(cont.)PointA2Lowermonthlyoperatingcostsarewell-supportedbydirectresearchthatdemonstratesthatgaswaterheatingcostsfrom50percent,andoften66percentlesspermonthinrealdollarstoaverageconsumers.Industrycostanalysesalsoshowthatmonthlypaymentsforallassociatedcosts,includingsystempurchase,installation,andongoingmonthlyutilization,arealsolowerwithgaswaterheatingthanwiththeelectricalternative.Infact,savingscanamountto$2,000overaten-yearperiod.PointBConsideralsothatgaswaterheatingismoreeffectivethanelectric.PointB1Naturalgastechnologyheatswatertwiceasfastaselectricheating.Gaswaterheatingalsoprovidestheconsumermuchlowercost/heatratiosduringthefirsthourofhotwateruse.Thisisimportantbecauseitisduringthefirsthourofusethatmostofaday'shotwaterisrequired.PointCGaswaterheatingisbetterthanelectricwaterheadingforanotherimportantreason.Gasismoredependablethanelectricity.PointC1Gassystemsrequiremuchlessmaintenancethantheirelectriccounterparts.Thisislargelyduetothefactthatgassystemshavenoheatingcoilsandfewothermechanicalpartsthatwearoutwithuse.Giventhis,gassystemswill,onaveragelastmuchlongerthanelectricunits.Howreliableisgaswaterheat?Evenifelectricserviceiscutoffduetoawinterstormoratemporaryblackout,gaspoweredhotwaterisalwaystheretoservetheconsumer.
