CustomerSegmentationDefinitionsCareerWomanCareerWomanSocial/VolunteerWomanSocial/VolunteerWomanWardrobeBuyerOutfitBuyerPieceBuyerWardrobeBuyerOutfitBuyerPieceBuyerCustomerSegmentationMarketSegmentNeedsandIssuesAnalysisCareer-PieceCareer-OutfitCareer-WardrobeLifestyle/ProfessionYoungProfessionals,ClericalWorkersMiddleManagement,EstablishedCorporateWoman(5+yearsinworkforce),Teachers,RealEstateSalespeople,Nurses,etc.TopManagement/Partner/ExecutiveLevelBudgetStrictbudget,butwillspendmoneyonclothesWatchesbudget,willingtoinvestforimageLesssensitivetoprice,willspendtomeetneedsMarketPotentialTobedeterminedviaadditionalcomputeranalysesusingCensusandSalesInformationTobedeterminedviaadditionalcomputeranalysesusingCensusandSalesInformationTobedeterminedviaadditionalcomputeranalysesusingCensusandSalesInformationCustomerSegmentationMarketSegmentNeedsandIssuesAnalysisCareer-PieceCareer-OutfitCareer-WardrobeProductNeedsShecannotaffordtopurchaseextensivelybecauseofherlimitedbudget,butsheenjoyssomeofthecasualclothesandafewoftheskirtsandjackets.Sheislearningaboutfabricsandisimpressedwiththeonesinthecollection.Shewantsmore‘pizzazz’inthedesignandthinksmostoftheclotheslooklikesomethinghermotherwouldwear.Sheisinterestedinclothesthataccentuatehergoodfigure.Shewillpurchaseafewoutfitsandisdevelopingastyleofherownatwork.Sheislookingforalittlemoreassistanceonhowtodressthebestshecan,consideringherbudgetconstraints.Maintainingaprofessionalimageisimportanttoher.Sheneedsbothbusinesscasualandcorporatesuitsanddresses.Capsuleswithskirts,trousers,blouses,dressesandjacketsthattravelwellarekeypiecesofherwardrobe.Inaddition,shewouldliketoseesometwo-piececlassicdresses.Shewantstoshopafewtimesayearandbuyherentirecorporatewardrobewithyou.Sheneedsclothesthattravelwellandarewaterproofincaseofunexpectedchangesinweather.Shewillbuysomecasualclothes,butnotmany,becauseatleastsixdaysaweekshe’sdressedforworkinsuitsanddressesorbusinesscasualwithajacketandtrousers.Shealsoneedssomecocktaildressesandothereveningwearforofficepartiesanddinnerswithclientsandotherpartners.Herbusinessandeveningwearwillalwaysbeboldandmakeastrongstatement.CustomerSegmentationMarketSegmentNeedsandIssuesAnalysisCareer-PieceCareer-OutfitCareer-WardrobeSalesandServiceApproachSheneedsassistanceonhowtodressappropriatelyforhernewlifestyleandcareer.Hertimemaybelimitedbecauseofwork,sotheFashionConsultantsneedtomeetheratherofficeorbeabletomeetwithheronweekendsorevenings.Shedoesnotwanttobepressuredtomakeapurchase,sotheFashionConsultantmustputherateaseinorderforhertobewillingtomakeanappointment.Shewouldprefertoshopinamoreprofessionalatmosphereandneitherhasthetimenorthedesiretovisitsomeone’shomeandtryonclothesinsomeone’slivingroom.Hertimeislimitedbecauseofwork,sotheFashionConsultantsneedtocometoherofficeorbeabletomeetwithheronweekendsorevenings.Shealsotravelsregularly,sotheFashionConsultantmustbeflexibleandaccommodating.Sheneedsadviceonthecorporateoutfitsthatwillhelpherdevelophercorporateimage.Shewouldprefertoshopinamoreprofessionalatmosphereandneitherhasthetimenorthedesiretovisitsomeone’shomeandtryonclothesinsomeone’slivingroom.ShewantstoworkwithaveryprofessionalFashionConsultantandtendstofeelmorecomfortableinastudioatmospherethatiseasilyaccessibletoheroffice.Sheenjoysandexpectstoreceivequalityserviceandproducts.Shedoesn’talwaysknowwhatlooksgoodorhave...
