SummaryTablePage1CustomerAcquistion&RetentionAnalysisSummaryHistoricalProjectedYear9394959697TotalNumberofCustomers20,00022,00024,00028,80034,560-NumberofNewCustomers3,0004,0005,0006,0007,200-NumberofRetainedCustomers17,00018,00019,00022,80027,360-NumberofRecoveredCustomersNumberofLostCustomers2,0003,0001,2001,440CustomerAcquisitionRate20.00%22.73%25.00%25.00%OverallRetentionRate90.00%86.36%95.00%95.00%OverallLostCustomerRate10.00%13.64%5.00%5.00%TotalCustomerRevenues200,000,000200,000,000200,000,000200,000,000200,000,000Revenue/Customer$10,000$9,091$8,333$9,167$10,083Revenue/CustomerGrowthRate-9.09%-8.33%10.00%10.00%Cost/NewCustomer$717$538$430$358$299Cost/RetainedCustomer$74$500$500$500$500Profitability/Customer$9,830$8,584$7,848$8,696$9,625SummaryTablePage2CustomerAcquistion&RetentionAnalysisSummaryProjected9841,4728,64032,8321,72825.00%95.00%5.00%200,000,000$11,09210.00%$249$500$10,644CustomerA&RChartPage393949596979805,00010,00015,00020,00025,00030,00035,00040,00045,000CustomerAcquistionandRetention-NumberofNewCustomers-NumberofRetainedCustomersCustomerA&RChartPage493949596979805,00010,00015,00020,00025,00030,00035,00040,00045,000CustomerAcquistionandRetention-NumberofNewCustomers-NumberofRetainedCustomersCost&RevenueWorksheetPage5CustomerAcquistion&MaintenanceCostWorksheetHistoricalProjectedYear9394959697TotalCustomerCosts$3,410,000$3,410,000$3,410,000$3,410,000$3,410,000TotalCustomerRevenues200,000,000200,000,000200,000,000200,000,000200,000,000CustomerAcquistionCosts$2,150,000$2,150,000$2,150,000$2,150,000$2,150,000-Promotions$300,000$300,000$300,000$300,000$300,000-Advertising$600,000$600,000$600,000$600,000$600,000-Telemarketing$500,000$500,000$500,000$500,000$500,000-DirectMarketing$200,000$200,000$200,000$200,000$200,000-CreditVerification$300,000$300,000$300,000$300,000$300,000-NewAccountAdministration$250,000$250,000$250,000$250,000$250,000-NewAccountSalesCommissions$400,000$400,000$400,000$400,000$400,000CustomerMaintenanceCosts$1,260,000$1,260,000$1,260,000$1,260,000$1,260,000-AccountMaintenance$150,000$150,000$150,000$150,000$150,000-CustomerSurveys$230,000$230,000$230,000$230,000$230,000-Newsletter/Communications$30,000$30,000$30,000$30,000$30,000-CustomerService$600,000$600,000$600,000$600,000$600,000-OldAccountSalesCommissions$250,000$250,000$250,000$250,000$250,000Cost&RevenueWorksheetPage6CustomerAcquistion&MaintenanceCostWorksheetProjected98$3,410,000200,000,000$2,150,000$300,000$600,000$500,000$200,000$300,000$250,000$400,000$1,260,000$150,000$230,000$30,000$600,000$250,000
