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2025-05-04
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Answer4Questions•Strategy?•BusDesign?•PM?•OD?AssessDesignImplemO.A.S.A.BDPMODPilotConst+DeployQuickWinsIdent/FindTheBenObtain/CaptureBenefitsScore?Enterprise☛EnterpriseWideApproachIncludeKeyCustomers,Suppliers,ContractMfg.☛SeniorTeamFocus-LeadershipStrategyDeeplyHeldTrust+TruthTransformationTeamBldg.BreakMentalParadigm☛SimultaneousOppor+StatAssessmentFocusonNPIasaCore(Assumed)Competency☛FactBased;UseofSystemDynamicModelingFromOperationalAssetBasedSellCapacityToInformationalCustomerBasedSellInnovationRelevantExperiencesLeviProcess/Bus.DesignDunsirnProcess/Tech./People/Bus.DesignKraftNewProdIntroAsPartOfLogistics/S.C.AndPlantRE/EngAmer.OilfieldNewMgmt.TeamBuildingIdeas•SharedVision/Strategy•PerformanceMeasurement•TargetCosting+IncentivesBased•Cross-FunctionalTeam•IncludingCustomerRep.•GroupwareEnableComm•PartneringVSCommand&Control•Study:Globalization•Org.Structure•DedicatedProductionforSamplesChangeManagementMfg...DrivenPremiumPriceProductionVolumeMarketLetValueChainMktingProductDevel.Mfg.CustomerService•Image•Ownership•SpeedtoMarket•TargetCosting•Flexibility•TimeCompression•CostStructure•Forecasting•ServiceLevels•Planning•CustomerSatisfactionCustomerFocus•ProductionStrategy•Organization•Location•Technology???=CustomerProduct•Whatdowemeanbycompetitiveadvantage?•Istheproductdevelopmentprocessconsistentwiththecorestrategy?•Speed,Flexibility,CustomerIntimacyMarketing•R&D•Production•Finance•CustomerFormCross-FunctionalProductDevelopmentTeamsComposedof:AdoptTechnologies(Groupware,KnowledgeSharing)toLinkTeamMarketingMgrLinkedWhileTravelingCustomerLinkedFromHis/HerSiteTrainingforTeamworkPerformanceMeasuresinPlacetoSupportCross-FunctionalPerformanceACEProgram•AssignResponsibilitytoTakeNewProductstoImplementation•PlaceaRepresentativeonCustomer’sProductDevelopmentTeams•EstablishSeparateFacilityforTrialRunsKEYPOINTS•Can’tIgnoreCost(ConsiderA.B.C.)•AppearstoBeTooDependentonU.S.Market&OneCustomer.•OpportunitytoDefineKeyCompetitiveAdvantageMeans-MustTalktoCustomer,Consumer&Designer.(Cost,Quality,Time,EaseofDoingBusiness)MustInvolveSuppliers&Mfg.•BenchmarkProductDevelopmentProcessW/BestPractices(Non???)•Don’tNeglectOtherAreasoftheBusiness(Denim=50%•ConsiderProvidingServiceonManufacturingProcess(E.G.TreatmentofStonewash)IDEAS•Eliminating“OvertheWallMentality•CreateCross-FunctionalProd.•Dev’tTeamPerMajorCust.•MktgMgr.•ProdDeveloper•Mfg.Mgr.•FinanceMgr.•QualityMgr.•SalesMgr.•CustomerRepresentative•TeamResponsibilities•ProductDev’t-SalesCycle•VisitCustomers•InfoFeedback•PerformanceMeasuresforMfg.•ToIncentivizeAppropriateBehavior•ForProductDev’tTeam•BenchmarkAgainstWorldClass•FocusedFactoryforSamples+SmallRuns•CreateVirtual,“Co-Located”WorkAreaforaCustomerorProduct•RedefinetheBusiness•NotJustMfg.Denim•CasualWear/Clothing•DefineCoreCompetenciesThenLeveragetoCompetitiveAdvantagesIDEAS•FurtherConnecttoManufacturersofJeans•ForwardIntegrate•EliminateCapitalIntensiveMindset•CapitalizeonBeingIdeaGeneratorMarketing/ProductDevelopment•We•ConsiderRelocatingtoMfg.Area•FormalizeProductDevelopmentProcess(IdeatoTrial)•CrossFunctionalTeams•NewPerformanceMeasurestoSupport

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