ProtectingWorldwide....NewYork-LosAngeles-London-TokyoCOLOSSALINSURANCECOMPANY1000GrandAvenue,NewYork,NewYorkDecember1,1996LocalOfficePartnerArthurAndersen,LLP000BigAvenueMajorCity,USARe:RequestforProposalGentlemen:Asyouarenodoubtaware,ColossalInsuranceCompanyhasrecentlybeenformedfromthemergerofBedrockInsuranceCompanyandAvantGuardInsuranceInternational.Thismergerwasmotivatedbyourabsolutebeliefthatthecombinedcapabilitiesofthesetwopremierinternationalinsurerswillcreateaworld-forceinsurercapableofdominatingtheinsurancemarketsworldwide.Nowthatthemergerisfinalized,weareseekingoutsideassistancetoassuretheseamlessintegrationofthetwoentities.Wesolicityourresponseintheformofaproposaltoprovidethefollowingservices:·Productprofitabilitystudyonallkeylinesofbusinesswithrecommendationsforchanges,additionsordeletionstothecurrentproductportfoliotoenhanceprofitability·Recommendationsforprocessintegrationwherebeneficialintermsofcostand/orcompetitiveadvantage·SystemsassessmentsofthetwoentitieswithrecommendationsforintegrationBCWorldWideWorkshopClientSimulationCaseStudyInsuranceBreak-OutSessionRFPLetterDecember12,1996LocalOfficePartnerDecember1,1996Page2Accesstokeyexecutivesateachofourmajorofficelocationswillbeprovided.Eachrespondenttothisrequestwillbeallottedonedayateachsitetodevelopanunderstandingofourcurrentoperationsandunderstandourbusinessrequirements.PleasecontactGermainePasqualeat600-555-0000toarrangethevisitsyourequire.Responsesintheformofaformalwrittenproposal,toincludescopeandplanfortheengagement,staffing,schedule,feesandqualificationsmustbereceivedinthisofficenolaterthanJanuary15,1997toreceiveconsideration.ThreefirmswillbeselectedbyJanuary31,1997tomakeoralpresentationstotheselectioncommittee.DecisionswillbetakenbyFebruary15,1997withworkanticipatedtobeginMarch1,1997.Responseswillbeevaluatedonthefollowingcriteria:·Abilityoftheconsultanttoprovideseamlessandconsistentinternationalservices·Understandingofourbusinessneeds·Appropriatenessofrecommendedapproach·CostofservicesImustemphasize,thatweareseekingtoenterintoarelationshipwithafirmwhocanpartnerinoursuccess.Welookforwardtoyourresponse.Sincerely,Mr.BigChiefExecutiveOfficerBCWorldWideWorkshopClientSimulationCaseStudyInsuranceBreak-OutSessionRFPLetterDecember12,1996