1E0512.PPT5/4/25AutomotiveBestPracticesForForumumRoll-OutPlan2E0512.PPT5/4/25AutomotiveBestPracticesForForumumObjectives❏Createanetworkofpotentialbuyers❏Generatenamerecognitionandmarketplaceimage❏DisseminateBestPracticesknowledgewithinthefirm❏Maximizevalue--highimpactatlowcost❏ActasafocalpointfortheBCAutomotivepractice❏Useasamarketingtoolforprospectiveclientsandrecruits❏Continuallyupdateautomotivebestpracticesknowledge❏Gaininsightintotheprioritiesofpotentialclients❏Focusedonclientinteraction❏Startquickly--sendoutVolume1Issue1byJanuary1.3E0512.PPT5/4/25AutomotiveBestPracticesForForumumHypothesis❏Providingusefulknowledgeandinformationisthebestsellingmechanism❏Peopleliketolearn--nottobesold❏Cannotsellby“keepingyourlightunderabasket”❏Providingknowledgedoesnot“giveawaythefarm”--theknowledgeisuselesswithouttheexpertisetoimplement❏ProspectiveclientsneedtohaveareasontotalktousInitialGoal--OnesolidleadbytheendofFebruary‘974E0512.PPT5/4/25AutomotiveBestPracticesForForumumNewsletterFormatAutomotiveBestPracticesForForumumTOPICAutomotiveBestPracticesForForumumMINI-SURVEYAutomotiveBestPracticesForForumumSUPPLIERFEEDBACK•2pages(back&frontof1page)•Chosenbasedonsupplierinput•Surveyonthetopic•Supplierself-assessment•SupplierOEMassessment•1-2pages•Optional•Surveyresults•Feedbackonpriortopics•Asrequired5E0512.PPT5/4/25AutomotiveBestPracticesForForumumGroundRules❏Not“selling”--cannotcompromisetheknowledgetransfer❏SentmonthlyviadirectmailoravailableonBCwebpage❏Neveracharge,butsuppliermustgiveoccasionalfeedback❏Co-authoredbyPCVandanothermanager/partner❏Nothirdpartylinkage,e.g.,J.D.Power,UofM,AI,etc.❏Keepupforatleast2years--cannotstartandstop❏Noadditionalresearch--basedonFord&Toyotaknowledge6E0512.PPT5/4/25AutomotiveBestPracticesForForumumAudience❏Large,tier1,fullservicesuppliers(incl.OEMpartsoperations)❏Managementlevel❏Functions:•Executive(Pres,CEO,etc.)•ProductDevelopment•Manufacturing•Quality•Purchasing•FinanceAutomotiveBestPracticesForForumum7E0512.PPT5/4/25AutomotiveBestPracticesForForumumTopics❏Initialtopicsmustbechosencarefully:•Mustappealtowidesupplieraudience•Mustaddvalue,i.e.specifics,notbroadgeneralities•Mustshowscopeofnewsletterandbreadthofknowledge❏Potentialinitialtopics:•QCTtargetsetting•Function-costrelationships•Costtargetsetting•Qualitytargetsetting•PDlead-timereduction•PDperformancemeasurement•Prototypes•Investmentefficiency•Product/process“handshake”•Designreviewprocess❏Mustagreeontopicandorderforfirstsixnewsletters8E0512.PPT5/4/25AutomotiveBestPracticesForForumumPotentialFutureActions❏Hold“supplierroundtable”breakfastmeetingseverysixmonthstobriefsuppliersontopicsandresults•Bringpotentialclientstous❏MeetwithsuppliersandOEMstodiscussspecificbestpractices•Facetimewithpotentialclients•Updateourknowledgebase❏Usenewslettersassourcematerialformediaarticlesandinterviews•Topics•Mini-surveyresults--“pulseofthesuppliercommunity”❏Createalocalversionoffirm’sGlobalBestPracticesconcept
