3-1StrictlyConfidential1.MarketForecast2.KeyTargetCustomers3.ProductStrategy4.StrategicPartnerships5.ChannelStrategy6.BrandStrategy7.OrganizationTableofContentsTableofContents3-2StrictlyConfidentialSummaryofProductstrategySummaryofProductstrategyZMCChaslaunchedaseriesofProductstargetingenterprisesofTypeA,BandCandtheiremployees.Employeemarketresearchandfocusgroupswithdecisionmakersconfirmearly...
3-1绝密内容内容1.市场预测2.关键目标客户3.产品战略4.战略合作5.渠道战略6.品牌战略7.组织结构3-2绝密产品战略总结摘要产品战略总结摘要针对A,B及C类企业客户及其员工,浙江移动已经开始提供一系列相关产品及服务。项目组进行的市场调查和中心小组讨论表明象移动虚拟网这样的产品发展得就比较成功在未来的发展中,浙江移动面临诸多挑战:企业客户对量身定制解决方案的需求日益增强,浙江移动现有的创新优势减弱,浙江移动...
A4-1StrictlyConfidentialA1.IndustryAttractivenessAnalysisA2.OperatorSWOTAnalysisA3.CPPvs.MPPChargingRegimeA4.ProductStrategy–VerticalSolutionsA5.ProductStrategy–CustomerInterviewsA6.MarketAnalysis–byIndustryA7.MarketAnalysis–byGeographyA8.MarketSurveyReportAppendixAppendixA4-2StrictlyConfidentialVerticalsolutionsexamplesVerticalsolutionsexamplesNotExhaustiveVerticalSolutionsGenericApplicati...
A4-1绝密附录附录A1.行业吸引力分析A2.运营商SWOT分析A3.单向收费与双向收费分析A4.产品战略–垂直解决方案A5.产品战略–客户访谈A6.市场分析–地区分析A7.市场分析–行业分析A8.市场调查报告A4-2绝密纵向应用举例纵向应用举例摘选纵向解决方案一般应用监控远程移动设备急救数据监控/病员监护:将病人的信息将发送至医院或急救中心的移动医疗设备异地诊断,对到达“运营公司”的车辆作情况报告:包括检测数据,货物情况(温...
A5-1StrictlyConfidentialA1.IndustryAttractivenessAnalysisA2.OperatorSWOTAnalysisA3.CPPvs.MPPChargingRegimeA4.ProductStrategy–VerticalSolutionsA5.ProductStrategy–CustomerInterviewsA6.MarketAnalysis–byIndustryA7.MarketAnalysis–byGeographyA8.MarketSurveyReportAppendixAppendixA5-2StrictlyConfidential证券–广发证券证券–广发证券Source:In-depthInterview“增值服务使用得少,主要是用短信,例如电邮的...
A5-1绝密附录附录A1.行业吸引力分析A2.运营商SWOT分析A3.单向收费与双向收费分析A4.产品战略–垂直解决方案A5.产品战略–客户访谈A6.市场分析–地区分析A7.市场分析–行业分析A8.市场调查报告A5-2绝密证券–广发证券证券–广发证券Source:In-depthInterview“增值服务使用得少,主要是用短信,例如电邮的短信提醒(短信中应有电邮的标题)”“增值服务使用得少,主要是用短信,例如电邮的短信提醒(短信中应有电邮的标题)”“...
BS/020416/SH-WZ(2000GB)ConfidentialEnhanceAssetProductivity,ProductQualityandDeliveryPerformancethroughLeanTransformation此报告仅供客户内部使用。未经麦肯锡公司的书面许可,其它任何机构不得擅自传阅、引用或复制。April24,2002DiagnosticPhaseProgressReviewBS/020416/SH-WZ(2000GB)2ExecutiveSummary•BaoSteelcurrentlyfacessignificantchallengesinsatisfyinggrowing,demandinganddifferentiatedcustomerneedsina...
BS/020624/SH-Kickoff(2000)ImproveProductQualityatHRCLeanmanufacturingpilotkickoffdocument–ProductqualitymoduleCONFIDENTIALJuly1,2002Thisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinseyCompany.ThismaterialwasusedbyMcKinseyCompanyduringanoralpresentation;itisnotacompleterecordo...
BS/020328/SH-KO(2000)ImprovingCapacityStability,ProductQualityandDeliveryPerformancethroughLeanManufacturingImplementationCONFIDENTIALKickoffDocumentMarch26,2002Thisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinseyCompany.ThismaterialwasusedbyMcKinseyCompanyduringanoralpresenta...
BS/021110/SH-SG(2000GB)热轧精益生产试点成果汇报机密February9,2003此报告仅供客户内部使用。未经麦肯锡公司的书面许可,其它任何机构不得擅自传阅、引用或复制。ImproveHRM’sProductquality,OEEandstabilitywithleanmanufacturingBS/021110/SH-SG(2000GB)2EXECUTIVESUMMARY•HRMhasachievedsignificantoperationimprovementduringthesixmonthpilotperiod.Both1580and2050improvedtheirOEEandqualitylevel.Therealizedbottom...
LGD/011025/SH-MISC(2000)CONFIDENTIALThisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinseyCompany.ThismaterialwasusedbyMcKinseyCompanyduringanoralpresentation;itisnotacompleterecordofthediscussion.LetterofProposal,LegendNovember,2001ImprovingProductQualityandDeliveryPerformancet...