PhaseIIReport:ProductMixAnalysisforHisamitsuChinaMarketEntryProjectApril6,2004May2,2025Confidential,Copyright@2003bySinotrust2HisamitsuChinaMarketEntryStrategy竞争群体定位图模型创新方法的概括说明:该模型通过对市场竞争对手以及本品的竞争地位和优劣势分析,通过图形表达和分析的方法,在坐标图中明确各产品在市场中的竞争态势,判断出现实存在的市场机会,从而确定本品的市场定位。本模型以价格和产品特性为二个...
PhaseIIReport:ProductMixAnalysisforHisamitsuChinaMarketEntryProjectApril6,2004April30,2025Confidential,Copyright@2003bySinotrust2HisamitsuChinaMarketEntryStrategyContentsAnalysisofHisamitsu’sproductsectorMarketrecaptureofHisamitsu’sproductsSummaryofintervieweeopinionsBriefintroductionofcompetitiveproductsHisamitsu’sproductpositioningHisamitsu’sdrugs(S1-S5,M)Byebye-feverLifecella...