营销渠道转型过程中的激励机制研究一、问题的提出:行业的发展推动温州移动实施科学的渠道转型,并建立有效的激励机制1.行业管制环境的变化a.推动行业竞争b.将企业运作进一步独立化2.市场的发展a.低端用户的纵深发展b.数据业务的发展和广阔前景c.企业客户的出现和发展前景3.竞争环境的演变a.联通的发展对移动的威胁b.电信小灵通的挑战c.市场潜在进入者的可能冲击4.国外渠道转型的方向和借鉴a.主要渠道演变趋势与举例5.渠道自身...
CLEUSN041-09-01-00s1CONFIDENTIALThisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinseyCompany.ThismaterialwasusedbyMcKinseyCompanyduringanoralpresentation;itisnotacompleterecordofthediscussion.ProgressReviewSeptember12,2000BuildingtheJLQualityManagementSystemPilotJLSpecialtyStee...
ASystemDynamicsSimulationAnalysisoftheInfluencingFactorsofCoalmineSpecialOperators’CompetencybyTrainingDengHong-binSchoolofBusinessAdministrationLiaoningTechnicalUniversityHuludao,Chinadhb_118@163.comGaoTao-liSchoolofBusinessAdministrationNortheasternUniversityShenyang,Chinasophyer66@163.comDengXiao-liDepartmentofAdultEducationYexianVocationalTrainingCentrePingdingshan,Chinadxl_1225@126.comAbs...