TELECOMMUNICATIONSINDUSTRYPROCESSCLASSIFICATIONSCHEMEOVERVIEWINCLUDINGSUB-PROCESSESOperatingProcesses1.UnderstandMarketsandCustomers5.MarketandSell1.1Analyzemarketplace,demographics,5.1Plantacticsformarketsegment/producteconomicsgroups1.2Determinemarketsegmentandcreategoals5.2Analyzeproduct/servicemarketsegment1.3Determinecustomerneedsandwants5.3Marketproductsorservicestorelevant1.4Measurecusto...