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Author:LairdReedContributors:BarbaraBilodeau,DorieKrawiecbcSegmentationCustomerMarch1998Copyright©1998BainCompany,Inc.2customersegmentation.PPTbcCopyright©1998BainCompany,Inc.CustomerSegmentationBOS•Thecustomersegmentationconcept•Applications•Customersegmentationsteps–segmentcustomers–choosetargetsegments–createvaluepropositionsfortargetsegments–determineprofitpotentialofservingtargets...
