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12BrandManagementFacilitation:BrandManagementFacilitation:ASystemsDynamicApproachASystemsDynamicApproachForDecisionMakersForDecisionMakersPeterOtto/PAD824,Fall2001PeterOtto/PAD824,Fall2001AConceptualFrameworkAConceptualFramework3Today‘sPresentationToday‘sPresentation•DefinitionDefinition•KeytermsinbrandmanagementKeytermsinbrandmanagement•ThebrandmanagementmodelThebrandmanagementmodel•Sect...
