Term_Concept.pptVIP

12BrandManagementFacilitation:BrandManagementFacilitation:ASystemsDynamicApproachASystemsDynamicApproachForDecisionMakersForDecisionMakersPeterOtto/PAD824,Fall2001PeterOtto/PAD824,Fall2001AConceptualFrameworkAConceptualFramework3Today‘sPresentationToday‘sPresentation•DefinitionDefinition•KeyTermsinbrandmanagementKeyTermsinbrandmanagement•ThebrandmanagementmodelThebrandmanagementmodel•Sect...