onevar.pdf

SawtoothSoftwareRESEARCHPAPERSERIESUsingConjointAnalysisinPricingStudies:IsOnePriceVariableEnough?RichardM.Johnson,SawtoothSoftware,Inc.andKathleenA.Olberts,ChevronChemicalCompany1996©Copyright1996-2002,SawtoothSoftware,Inc.530W.FirSt.Sequim,WA98382(360)681-2300www.sawtoothsoftware.comHowever,itsconceivablethattheshapeofthepartworthscouldbedifferentforeachbrand.Forexample,whenconsideringBrandA...