cpmpap.pdf

SawtoothSoftwareRESEARCHPAPERSERIESProductMappingwithPerceptionsandPreferencesRichardM.Johnson,SawtoothSoftware,Inc.1998©Copyright1998-2001,SawtoothSoftware,Inc.530W.FirSt.Sequim,WA98382(360)681-2300www.sawtoothsoftware.comProductMappingwithPerceptionsandPreferencesRichardM.JohnsonSawtoothSoftware,Inc.BackgroundInthe‘50sand‘60s,mathematicalpsychologistsdevelopedtheoriesabouthowperceptionsand...