PublicationDate:August9,2002ResearchBriefBusinessProcessOutsourcing:WhatPwCCBringstoIBMAbstract:TheacquisitionofPwCConsultingwillboostIBM’sambitionsinBPO.ByRobertBrownandRebeccaSchollRecommendationsIIBMmustleveragethebrandequitythatPwChasbuiltintheBPOmarketwhileselectingthecontractsandcapabilitiesthatwillnotaffectitsbottomlineintheinterim.IOtherBPOprovidersshouldbeonthelookoutforcontractsandre...