IBM PWC - BPO Boost.pdfVIP

PublicationDate:August9,2002ResearchBriefBusinessProcessOutsourcing:WhatPWCCBringstoIBMAbstract:TheacquisitionofPWCConsultingwillboostIBM’sambitionsinBPO.ByRobertBrownandRebeccaSchollRecommendationsIIBMmustleveragethebrandequitythatPWChasbuiltintheBPOmarketwhileselectingthecontractsandcapabilitiesthatwillnotaffectitsbottomlineintheinterim.IOtherBPOprovidersshouldbeonthelookoutforcontractsandre...