Short_Profile_-_Innovative_Channel_Management.pptVIP

1MUC-81010-326-04-08-E.pptInnovativeChannelManagementBriefProfileMarketingSalesCompetenceCenterMunich,September20022MUC-81010-326-04-08-E.pptTentrendsillustratethechallengesofchannelmanagement1Saleschannelsbecomeagrowthbottleneck–newcustomersegmentsareoftenreachedexclusivelybyexpandingthechannelmix,whiletraditionalchannelsbecomelessimportant4Marketingpartnershipsareontheincrease–jointmarketin...