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1MUC-81010-326-04-08-E.pptInnovativeChannelManagementBriefprofileMarketingSalesCompetenceCenterMunich,September20022MUC-81010-326-04-08-E.pptTentrendsillustratethechallengesofchannelmanagement1Saleschannelsbecomeagrowthbottleneck–newcustomersegmentsareoftenreachedexclusivelybyexpandingthechannelmix,whiletraditionalchannelsbecomelessimportant4Marketingpartnershipsareontheincrease–jointmarketin...
1MUC-81010-326-04-08-E.pptInnovativeChannelManagementBriefprofileMarketingSalesCompetenceCenterMunich,September20022MUC-81010-326-04-08-E.pptTentrendsillustratethechallengesofchannelmanagement1Saleschannelsbecomeagrowthbottleneck–newcustomersegmentsareoftenreachedexclusivelybyexpandingthechannelmix,whiletraditionalchannelsbecomelessimportant4Marketingpartnershipsareontheincrease–jointmarketin...
